Half Knowledge experts are everywhere you go. Advice like – Avoid having eggs in the summer, that might just heat up your body. Don’t buy that phone, their parts are China made – are classic ones we could do without, but some are really harmful. The now bankrupt Kingfisher Airlines operated on its own whims and fancies, rather than with complete knowledge about the airline industry.
The business daily by Times Group, ‘The Economic Times’ – printed on the characteristic salmon pink paper – now plans to bust the Half Knowledge that exists in the corporate and individual world through its 360 degree campaign “ET Against Half Knowledge”. The daily that claims to be the no.1 business daily in India, hopes to strengthen its positioning of bringing in the complete picture of every news for its readers.
As per this press release, “ET Against Half Knowledge” will be fought across TV, radio, print, outdoor, digital, social media, corporate parks and even coffee shops! A website has been specifically built for countering against half knowledge with three broad divisions – ‘Curse of Half Knowledge, ‘Bursting Half Knowledge’, and ‘Rise Against Half Knowledge’. You can join the movement by taking the pledge against Half Knowledge, either through Facebook Connect feature or filling up a form.
Viewers are also invited to contribute in the movement. You can take the quiz or share your stories and quotes on the ill effects of half knowledge, with the best 5 quotes getting a chance to win t-shirts, mugs and pen drives every day. All user submissions have been integrated with social media; one can ‘like’ or share the content on Facebook as well as tweet about it, in addition to commenting on it.
The website also encourages viewers to join its newly created Facebook page for the campaign. The page has garnered more than 1K fans and shows decent engagement in terms of fan responses. However, the Economic Times Twitter handle with 115K followers, has not woken up yet to promote ET Against Half Knowledge. This will certainly help pull in more support for the cause.