ad:tech India – Has The Digital Event Only Grown In Scale And Not In Content
ad:tech India, the yearly event is a Mecca for digital marketers. If I’m not going overboard, we can safely assume every marketer must have made her trip to the event…
Facebook Updates Branded Content Policy, Taboola Will Now Be Packaged With Disqus,
The Daily Mail is in talks to put in a bid for Yahoo: The newspaper business hasn’t yet met with Yahoo executives, reports the Wall Street Journal, but it is…
JWT Leads With 47 metals At #goafest2016, Anupriya Acharya Named India CEO, Publicis Media
Mobile handset maker, Lava International, ropes in Mahendra Singh Dhoni as brand ambassador: The partnership comes at a time when Lava is at a cusp of a next level of…
Best Of The Week On Digital Marketing From Lighthouse Insights
Introducing Deep Sherchan As Guest Editor At LI For April 2016: Deep Sherchan, Co-Founder and CMO at Simplify360 will share weekly articles on new evolving call centres, myths around social…
12 Global Digital Marketing Campaigns That You Should Read This Week
1. Google Self Driving Bicycle: Google is introducing the Google Self Driving Bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost…
10 Major Updates From Facebook, Medium, WhatsApp, & Kik
1. Facebook Said to Face Decline in People Posting Personal Content: Facebook is working to combat a decline in people sharing original, personal content, the fuel that helps power the money…
How Indian Brands Are Leveraging YouTube 360-Degree Videos
Last March YouTube let creators share much more in their videos than just what met the viewer’s eyes. The Google-owned video sharing network rolled out support for 360-degree video uploads,…
FICCI-KPMG Report 2016 – Mobile & Video Advertising Driving the Growing Indian Digital Advertising Spends
Overall, the Indian media and entertainment industry is estimated to touch Rs 2,260 billion by 2020; consumption of online video content is up from 49 to 66 percent over the…
Sapient Unveils ‘Troublemakers’, Housing Launches First TV Spot
Maggi goes back to “Mummy Bhook Lagi Hai” and “Bas Do Minute”: Maggi is back, and so are the kids. Yes, the two little kids (brother and sister), who in…
Facebook Pushing Brands To Go Big On Messenger, Google Mulling Yahoo Buyout
How Pinterest is targeting the UK market: Pinterest began opening up its ad business to markets outside the U.S. this week, starting with paid-for Promoted Pins in the U.K. Business…
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#RideTheThrill: How MRF Mobile App Got Indian Bikers To Cheer During The #WT20
T20 cricket is an extremely deadly format of the game. One dot ball in the last over or one six can change the entire game. Winners can be losers and…
94% MAUs In India Access Facebook On Mobile, Future Group Acquires FabFurnish
Sumit Gulati appointed as Business Head, Financialexpress.com: The Financial Express has appointed Sumit Gulati as Business Head-FinancialExpress.com and he will be joining the company’s Noida office. bindass launches its first…
The Role And Evolution Of Call Centres In This Social Media Age
Editor’s Note: Deep Sherchan, guest editor at LI for the month of April writes about how call centers are evolving in social media age and how they can adapt to Social…
Facebook Expands Live Video, Mobile Agency Scouts For Intern On Tinder
This Mobile Agency Found Its Newest Intern on Tinder: If you want to hire interns to work at a mobile agency, you need to find them in apps where they…
Introducing Deep Sherchan As Guest Editor At LI For April 2016
As told earlier, one of the things that we at Lighthouse Insights wish to achieve in 2016 is to bring a balance in our editorial content and columns from industry…
Programmatic Ad Spending $22B Plus, WhatsApp Completes Full Encryption
Report: Programmatic ad spending surpasses $22 billion: Programmatic advertising is still growing in popularity, although at a decreasing pace. More than two-thirds of digital display advertising will be bought using…
ORRA Is Capitalizing On Digital With Google, Even Flipkart Has A Funky Granny
KFC gives lunch hour another go; will the Indian consumer bite: The new commercial that promotes this offering has been conceptualised by Ogilvy India. Currently a digital film, it will…
12 Best Digital Marketing Reads From Lighthouse Insights
1. The Coolest April Fools’ Day Pranks By Indian Brands: From cab companies letting you sleep in their cab to online furniture brands hunting for mattress testers April Fools’ Day…
10 Global Digital Marketing Campaigns That You Should Read This Week
1. Change Their Fate: Wildlife Reserves Singapore is running “Change Their Fate”, an outdoor and digital advertising campaign raising awareness of illegal wildlife trade. Bus stops across Singapore were fitted out…
21 Major Updates From Facebook, Periscope, Instagram, Quora, Snapchat & Tumblr
1. Video ads are coming to Facebook Instant Articles: Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged…
