TV(39%) Vs Digital(27%) growth story

Indian economy witnessed a slowdown in 2019 and the advertising industry felt the tremors. “The Indian advertising industry currently stands at Rs. 68,475 crores and has grown by 9.4% over 2018,” revealed…

Bajaj Allianz’s ongoing love for plank

I grew up in a small town in Haldia, WestBengal. Located on the banks of the Haldi river, the industrial town had one decent and two shady theaters. Affording a 10 rupees movie…

My favorite Republic Day 2020 campaigns

How can you become a professional photographer when you are colour blind? This question has haunted Hizol Choudhury for years now. He was disappointed when he understood how the world…

Bisleri’s push for plastic recycling

Plastic waste is a severe crisis and it needs to be addressed. A plastic bag takes 10 to 20 years to degrade, while a plastic bottle takes almost 500 years….

How TikTok should help Indian creators make money

Have you seen the video of India’s smoothest airwalker? https://twitter.com/pokershash/status/1216179544014479360 Meet the latest TikTok star Yuvraj Singh aka Baba Jackson who became an overnight success after his dance video went…

The conundrum of an Indian advertiser in the digital age

“Advertisement dollars continue to flow in but a subset of advertisers starting to turn cautious,” reveals the recently released BCG-CII report. The industry report titled “The Trillion(and growing) Touchpoint story –…

Who stole my ad? Brand or Agency

You were born an original. Don’t die a copy. – John Mason. Talk to anyone who has worked long in an advertising agency, you will hear at least one story…