Spotify’s bet on podcasts in India

In October 2019, Spotify, the digital music service announced it has turned profitable for the third time in its history. For the third quarter, the company beat its expectations and…

The ideal Indian man according to brands

Do you recall the scene from Gangs of Wasseypur when Ramadhir tells why he refrains from watching Bollywood movies? Watch the clip 🙂  Bollywood – the answer to all…

The conundrum of an Indian advertiser in the digital age

“Advertisement dollars continue to flow in but a subset of advertisers starting to turn cautious,” reveals the recently released BCG-CII report. The industry report titled “The Trillion(and growing) Touchpoint story –…

Who stole my ad? Brand or Agency

You were born an original. Don’t die a copy. – John Mason. Talk to anyone who has worked long in an advertising agency, you will hear at least one story…

Is Facebook really the champion of free speech

Mark Zuckerberg, CEO of Facebook is the new savior of free speech but not when it comes to profit. “When profit comes up against democracy, Facebook chooses profit,” Senator Elizabeth…