Still ignoring Facebook fundraising

2020 has been a PR nightmare for Facebook. Harder it tries, greater it falls. With every announcement, Mark Zuckerberg has invited a new series of problems. Facebook’s stand on hate speech is…

4 Indian NGOs fundraising experiment

In a recent story, I had shared with you the importance of personal touch in fundraising. Personal interactions are also playing a greater role in the times of a pandemic. “A…

Google & Nonprofit ad grants

Whenever I see such bold media statements – Google offers $200 million in ad grants for nonprofits fighting coronavirus pandemic, I wonder how we are sold to big numbers. There is…

2020 Nonprofit Communications

Good News: Nonprofits are shifting their communications teams to more effective structures like Integrated and Centralized Teams and away from less effective models like Internal Agencies and CEO-led Teams. In 2019,…

Oxfam & Assam Tea Workers

My teenage days also happened in tea stalls. By now I was in the 12th standard, senior in school and in life. A small tea stall underneath a Banyan tree…

Personal touch works

Work from home is the new norm, at least on LinkedIn. There are benefits but we have growing concerns. In a recent conversation with a Nonprofit representative, I was welcomed to…

Donor mountain

These days I am obsessed with – “Why do people give?” or “Why don’t people give to a specific Nonprofit?” I am having dreams where I am simplifying email conversations. Or trying…

Changing face of online fundraising

Online donations from individual donors were the method that most respondents (58%) used to raise money in 2018, followed by Mail-in donations from individuals (57%) and Donations from major Donors…

Content – the eternal superhero

My father is a retired railway official. He was born in Pakhanjore, about 224Km from the state capital Raipur of Chhattisgarh state. At a very early age, he lost his…

Brands and Vir Das Netflix Special

If you want to experience India you will have to taste our country. The first thing any non-Indian or even Indians should taste is Chyawanprash, according to Vir Das. For…

SBI Life’s Real Life Real Stories

Bengalis spend the first half of the year preparing for the Durga Puja or the Durgotsava and the next half asking when is pujo next year. Like my fellow Bengali friends, I also wait…

TV(39%) Vs Digital(27%) growth story

Indian economy witnessed a slowdown in 2019 and the advertising industry felt the tremors. “The Indian advertising industry currently stands at Rs. 68,475 crores and has grown by 9.4% over 2018,” revealed…

Bajaj Allianz’s ongoing love for plank

I grew up in a small town in Haldia, WestBengal. Located on the banks of the Haldi river, the industrial town had one decent and two shady theaters. Affording a 10 rupees movie…

My favorite Republic Day 2020 campaigns

How can you become a professional photographer when you are colour blind? This question has haunted Hizol Choudhury for years now. He was disappointed when he understood how the world…

Bisleri’s push for plastic recycling

Plastic waste is a severe crisis and it needs to be addressed. A plastic bag takes 10 to 20 years to degrade, while a plastic bottle takes almost 500 years….

How TikTok should help Indian creators make money

Have you seen the video of India’s smoothest airwalker? https://twitter.com/pokershash/status/1216179544014479360 Meet the latest TikTok star Yuvraj Singh aka Baba Jackson who became an overnight success after his dance video went…