About Us

Once upon a time, we happened to hear that India is lagging behind in social media as in other walks of life. So we wet our toes to find out if its true. Soon we were delighted to find ourselves neck-deep in some awesome social media action flooding the country, much to our surprise – really! Sadly, nobody was documenting it. So we thought – why not start a blog to capture all this wonderful social media stuff happening in our country? And that’s how ’Lighthouse Insights’ was born on Dec 1, 2010.

We bring you the complete picture of the Indian social media scene backed with relevant insights, by focussing largely on but not limited to – Indian social media news, social media case studies and campaigns, researched articles, social media app reviews, how to’s for social networks and expert interviews from the Indian social media industry. We explore deeper into the press releases for our stories, enabling a neutral approach to the events that shape up the Indian social media industry.

Who are we?

We started with a team of two social media believers (now also married to each other) and heck no, we are not social media experts.

prasant naiduHi! I’m Prasant, Blogger and Founder. I do the content research and love to experiment with social media. I am a social media trainer and speaker too. A diehard Royal Enfield fan and a voracious reader who also blogs at Life 2.0. If you have an idea/suggestion regarding the content, feel free to connect with me at prasant[@]lighthouseinsights[.]in or I’m just a tweet away @lhinsights.

 Hi! I am Vinaya, Blogger, Editor and Co-Founder. When not blogging, you can find me buried behind a book, pencil sketching, painting, outdoors or blogging personally at Oldfox 004. Perfection is  a journey, so there is always room for improvement. If you feel the same, please mail me your ideas at vinaya[@]lighthouseinsights[.]in or tweet me @oldfox004.

Who can read us?

Our target readers are social media enthusiasts who want to know just about everything in the world of Indian Social Media.

What’s in it for you?

- Insightful reviews, expert interviews, well-crafted case studies and a bunch of useful tips.
- A guiding hand to leverage your social media presence and build lasting relationships with your consumers.
- Know about the social media efforts undertaken by small and medium businesses as well as large ones.
- You become a part of a thriving social media community- a community that shares is a community that grows!
- You can build your brand – socially.

Blowing our trumpet

Yes, we have been interviewed by YourStory  first here in 2011 and then here in 2013 because we got listed amongst the Top 10 Social Media blogs 2013 by Social Media Examiner. In 2011, we were also the featured blog at Shareaholic. And, if all that online fame and recognition wasn’t enough for us, the Asian Age (dated Dec  5, 2012) covered our story in its Business section. See ‘Indian Social Media gets a major boost’!

Welcome to Lighthouse Insights!

  • http://www.facebook.com/sandeepnvarma Sandeep Varma

    Interesting initiative Prasant and Vinaya,

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks Sandeep and do let us know if you have any feedback on the content too. 

  • Pj

    Prashant, wonderful blog you have here. Stumbled across your comment on beingpractical.com Thanks.


    • http://lighthouseinsights.in/ Prasant Naidu

      Interesting :) I have been fan of couple of your articles and your bio had excited me to connect to you on twitter too ..thanks and i would be glad if you share bit about your stealth project ;)

      • Pj

        Thanks Prasant (apologies, i mentioned Prashant earlier). I am a product geek, and tend write only about products which appeals to only a small community of product managers. We are about to announce the launch, will keep you posted. Spent some time on this blog today – lots of good stuff you have put up. keep up :-)

        • http://lighthouseinsights.in/ Prasant Naidu

          Thanks Pj good to hear about you and I have followed your posts on Pluggdin. Mind sharing your email id :) would love to get in touch

        • http://lighthouseinsights.in/ Prasant Naidu

          And by the way appreciate that you called me Prasant :)

  • http://twitter.com/itsyousuf Yousuf

    Great job Prashant! Love to read your blogs..

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks and do let us know if you have any feedback on the content :)

  • http://www.gtricks.com/ Mandloi Abhishek

    Great going guys. I just read twittermob article, got impressed, clicked on About Us page and now subscribing. 

    Keep the news coming :)

    • http://lighthouseinsights.in/ Prasant Naidu

      Hi Abhishek thanks for the pat on our back. really like it and hope we keep on doing the same. By the way interesting blog do you have and good to see MBA guys on our blog :)

  • http://www.globalingenious.com/ Preetam chooudhary

    Hi..Guys. Great start…keep up ur good work….I am also  started my First Website  recently. 


    • http://lighthouseinsights.in/ Prasant Naidu

      Thank you Preetam :) and wish you all the best.

  • http://www.facebook.com/madani001 Madani Maddy

    Hi.. Heard about you guys on pluggd.in 
    Well, love the work you people are doing. I am biased towards entrepreneurs. So, be it any trade that you take up i’m always standing by you. Looking forward to doing more than just reading your blogs. May be we can meet up some day and talk. 

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks for sharing your thoughts and good to see like minded people :) I have shared my email id and you know my Twitter id too. So till the time we meet let’s stay in touch.

      • http://www.facebook.com/madani001 Madani Maddy

        When are you planning for the next meeting.? Is it possible to come to Startup Saturday Bangalore this month.? 

        • http://lighthouseinsights.in/ Prasant Naidu

          Not yet decided. when is the SS bangalore. let me see if u can will talk to u via email :)

  • http://www.facebook.com/hsachdevah Himanshu Sachdeva

    I still don’t know much about your start-up & your work but felt happy to read article on pluggd.in

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks @facebook-522810178:disqus for taking the efforts and sharing your thoughts :) Just to let you in short Lighthouse Insights is all about indian social media news and insights. 

  • Ningsang Jamir

    Here’s another record in your feather….you guys are the first husband wife duo who runs a blog together in India(just my guess though).Glad that you consider blogging as a business and making a profession out of it.Cheers!!

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks for your awesome comment (will have to check if we are the only one):) hopefully we keep blogging and adding value.

  • http://twitter.com/vikramkarve Vikram Karve

    Hi Prasant and Vinaya,
    You must tell us more about your venture at the next Pune Bloggers Meet.
    Looking forward to interacting with both of you.
    All the Best

    • http://lighthouseinsights.in/ Prasant Naidu

      thank you Vikram sir for your comments :) would be glad to do so.

  • Anamika @ madcookingfusions

    Hi Prasant, thank you for liking my blog nd mentioning the same in your recent post :), i am trilled. Will surely go by your feedback and start being aggressive on pinterest and twitter too :). Keeping visitng for the visual treat of my home cooked simple recipes :)…cheers!

    • http://lighthouseinsights.in/ Prasant Naidu

      glad to know that and keep those lovely dishes coming.really appreciate your efforts :)

  • Anamika @ madcookingfusions

    sorry for the spell error ” I am thrilled ” :)

  • Pc

    Perfect site : http://pcclm.com

  • http://twitter.com/pandeistic HP

    superb initiative…i just found your blog and have already become a fan! Now following you on FB and twitter for regular updates :)

    • http://lighthouseinsights.in/ Prasant Naidu

      @twitter-79555135:disqus hope we don’t disappoint you :D thanks for visiting us and sharing your thoughts.

  • olga tellis

    hi vinaya
    am a journalist,olga tellis with the asian age. tried to send u a mail on the email mentioned in your contact but it didn’t seem correct. i would like to contact you for a story. can us pls tell me how to get n touch. my email is: olga_rbow@hotmail.com and my no. 9821053242

    • http://twitter.com/oldfox004 Vinaya Naidu

      Yes, I’ve received your email too…Thanks for reaching out:)

  • http://www.facebook.com/tara.kapur1 Tara Kapur

    Great to learn Lighthouse Insights has been recognised as one of the Top Ten Social Media Blogs. i enjoy it thoroughly…and am learning alot …..keep up the great work Prashant and Vinaya

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks @facebook-699437500:disqus for the support :)

  • Monika Gera

    You guys are doing just fab!!! kudos! Love the news, keeps me updated and upbeat about something new n different to do! :)

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks for the support :)

  • Shivika

    Perfect thing to come back to everytime I want to read something good..!! and always so updated..simply great..:)

    • http://lighthouseinsights.in/ Prasant Naidu

      Glad to know that you find it useful :)