Mahindra First Choice Services launches its first television commercial: Mahindra First Choice Services (MFCS), a chain of multi-brand car service workshops, has launched its first television commercial titled ‘Free ke baad First Choice.’ Created and executed by The Lonely Cloud Consulting Company, the month-long multimedia campaign will be run across television, outdoor, radio, online, and the print mediums.
DB Corp’s digital ad revenue grows 34% in Q3 FY16: DB Corp Ltd’s digital ad revenue has registered 34 percent increase to touch Rs 12.3 crore in the quarter ended December 31, 2015 even as the media company’s overall ad revenue grew a meagre two per cent, indicating the growing importance of the digital business in its overall ad revenue pie.
Hindi social networking site ShabdaNagari raises $200K: ShabdaNagari.in, which claims to be India’s first social networking portal in Hindi, has raised $200,000 (around Rs 1.35 crore) from Kanpur Angels and a bunch of unnamed investors.
Zopper Releases its Debut Digital Campaign: In the latest development, Zopper has launched its debut digital campaign to position itself as one of the most customer-oriented digital commerce portals. The film titled as ‘Khoob Saare, Bahut Khoob’, showcases the difference in Zopper’s hyperlocal approach and the availability of choices for the consumer.
Rentomojo Shares Extraordinary Stories of Ordinary People on Republic Day: Rentomojo has rolled out a campaign #iforinnovation to celebrate the 67th Republic Day. The home appliances and furniture rental startup chose to share the extraordinary stories of ordinary people.