ZooZoos make a comeback with new Vodafone campaign: Vodafone India has got their popular mascot ZooZoos back to launch their revamped property ‘My Vodafone App’.
Dr Oetker launches first campaign ‘Food Mein Daalo Magic’ for FunFoods: Dr Oetker, a player in western cuisine, has just launched its first ever advertising campaign for their brand FunFoods and announced Bollywood actress and celebrity mom, Sonali Bendre, as the brand ambassador.
MTV joins hands with Parle for ‘Dunk the Junk’ youth initiative: Did you ever think cleaning up streets could be fun? Could ‘dirty’ be turned into ‘beauty’? MTV, the universe of the young, is here to drive home this message through its unique clean-up drive, ‘Parle MTV the Junkyard Project’, which is a joint initiative by Parle and MTV to support the Prime Minister’s Swachch Bharat Campaign.
Zomato kills ad campaign on porn sites after criticism: After a public backlash, co-founder and CEO Deepinder Goyal announced the campaign’s withdrawal in a blog post while apologising to users.
Mindshare & FoxyMoron create intriguing stories for Moto 360 launch: Motorola’s new digital campaign #MotoGraph360, launched for its smartwatch Moto 360 (2nd Gen) highlights the exquisite features of the watch in the form of five different stories.
OYO Rooms targets year-end travellers with new campaign: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of life with eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room.
Lookup partners with Twitter: Lookup, a free service that connects local businesses with consumers, has launched @lookuplite based on Twitter’s platform for live, public conversations.
IndiaMart clocks 60% traction on mobile: Online marketplace IndiaMart has said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website. In line with the company’s mobile first strategy, IndiaMart launched the mobile app in March, 2013 and have registered 25 lakh downloads till date.