ZooZoo emoji gets 90 million impressions in two days: Vodafone India’s ZooZoo was launched in a unique emoji avatar on Twitter and generated an estimated 90 million impressions in just two days of its launch. ZooZoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.
Facebook makes it harder to remove offensive content, wants govt notice: Facebook, the world’s largest social network, has made it tougher for offensive content to be taken down and will do so only if it gets a legal or government notice, in keeping with a recent Supreme Court ruling.
FCB Ulka makes ‘retouching’ real for Pixarom: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.
LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India.
Times Internet forays into content marketing with ‘Spotlight’: When conventional modes of communication are failing marketers, they are increasingly looking to reinvent the old formulas in a new light, content marketing being one of them. Not just the media and creative start-ups but digital media behemoths like Times Internet have invested in the content game. Times Internet has recently launched a one stop digital content solutions studio -‘Spotlight.’
Dileep Ashoka returns to McCann Erickson as head of South India ops: McCann Erickson has announced the appointment of Dileep Ashoka as head of South India operations. He was earlier senior vice-president and general manager at the agency where his scope of work included managing the agency’s Bengaluru operations. He had quit the agency in 2011 for personal reasons.