Analytics On The #Zomato Instagram Contest Using Nitrogram

A report of the #Zomato Instagram Contest using Instagram analytics tool, Nitrogram


Recently, we had shared a case study on the Zomato Instagram contest where users were asked to take food shots and share them on Instagram hashtagging it with Zomato. The users of Zomato, the popular food discovery engine foremost and then a place to find the coolest events happening in your city and above all a foodies network, found an instant connect with the #Zomato Instagram contest.

And the contest caught on bringing with it good value for the brand. Here, we have some analytics around #Zomato on Instagram. The reports have been generated through Nitrogram, a tool for Instagram analytics and insights.

As you can see in the below screengrabs for a one-year duration ending this October, the highest spikes have been made around the time of the contest i.e. July-August.

Number of people who saw a photo hasthagged #Zomato
Number of Likes and Comments around photos hashtagged #Zomato
Number of photos that were posted with the hashtag #Zomato

Hoping to see more of such campaigns soon and signing off with a big thanks to Thibaut Davoult from the team at Nitrogram for sharing these reports with us.