Blue Mount Launches Mass Media Campaign: Blue Mount Alkaline RO has launched a new TVC to promote its latest product with LED Display. Designed and conceptualized by Excl Advertising, the film narrates the story of a mother whose kid is ill after the using of RO purified water.
Hugo Boss appoints SapientNitro as its lead digital agency globally: German premium fashion brand Hugo Boss, has appointed SapientNitro as its digital lead agency globally. Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels.
J Walter Thompson and McCann Worldgroup top Gunn Report 2015 list: J Walter Thompson and McCann Worldgroup have topped the Gunn Report 2015 list with a total of 10 points each, pushing India to the 13th position, in The Gunn Report’s country creative ranking for 2015, a spot higher from the 14th place it held last year. The Gunn Report is a global index of creative excellence in advertising.
ZenithOptimedia and Google present Zoogle Day: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016 in Gurgaon.
British Airways’ brand new digital film is ‘fuelled by love’: The United Kingdom’s national carrier British Airways has launched its new campaign for the Indian traveler. Titled ‘Fuelled by love‘, this campaign has been inspired by a real story.
Havas adopts Havas Village model across APAC, promotes Asiya Bakht: As part of its strategy to adopt a Havas Village model, Havas, has promoted Asiya Bakht to the group’s director of marketing and communications for Asia Pacific.