Zenith automates digital planning through machine learning, SonyLIV launches LIV Kids

Indian digital marketing news - Zenith's automation of digital planning will fundamentally change the way agencies and clients optimise digital media, SonyLIV's LIV Kids is premium content designed for children, and more

Bausch & Lomb reaches out to the youth, asks them not to be mere spectators: Global healthcare company Bausch & Lomb has touched upon an interesting twist in its new campaign crafted by FCB Ulka. The twist is being in close proximity to what one really wants and yet eventually missing out on it and hence leaving one a spectator in certain situations when he or she could have clearly been an active participant.

Fortune Oil raises awareness on Diabetes: Fortune brand of vegetable oils, by Adani Wilmar Ltd has launched a digital campaign with the aim to spread awareness on diabetes by inspiring healthy living. The campaign called #MakeIndiaDiabetesFree inspires healthy living.

Mogae Media buys Ao1 personalised video platform: Mogae Media, a provider of integrated mobile marketing services has announced the acquisition of Ao1 personalised video platform from ad veteran Ashish Dabral, former chief executive officer (CEO), Dentsu Marcom. Dabral had been developing this new-age technology platform for the past 18 months with a tech team based out of Gurgaon, says the company in a press release.

SonyLIV targets kids, launches LIV Kids: SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV Kids, its premium content especially designed for children. Popular nursery rhymes such as ‘Pop Goes the Weasel’, ‘Twinkle Twinkle Little Star’, ‘Humpty Dumpty’ and ‘Wheels on the Bus’ will be now available on SonyLIV.

Rediffusion-Y&R wins creative mandate for Kolkata International Film Festival (KIFF): Rediffusion-Y&R has bagged the creative duties of the 22nd Kolkata International Film Festival (KIFF), slated to be held from November 11 to 18 this year. The agency won the account following a multi-agency pitch for the ‘Cinema for all. All for cinema’ campaign that it created for KIFF. The brief this year was to communicate how cinema brings people closer and together.

Zenith breaks new ground in planning through machine learning: Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way agencies and clients optimise digital media. Over the past six months, a taskforce of data scientists and strategists from Zenith has been developing sophisticated automation of digital planning using the network’s machine-learning technology and bespoke algorithms.

Ecosys OOH executes massive festive campaign for SBI Life: Out-of-home (OOH) agency Ecosys OOH recently executed a massive outdoor campaign for SBI Life Insurance, celebrating Navratri and Diwali festivities in the cities of Ahmedabad, Surat and Rajkot. The objective was to create visibility for the brand through the campaign during the festive season of Navratri.