YRF Launches Inhouse VFX Studio, HT Media Unveils Digital Newsrooms

Indian digital news - HT Media has revamped its newsrooms and made them further more integrated, YRF Studios has launched its independent visual effects (VFX) division called yFX, and more

iContract to handle Garnier India’s digital and social media duties: iContract, digital arm of Contract Advertising, has won the digital and social media mandate for personal care brand Garnier India.

HDFC Life creates #MemoriesForLife: HDFC Life and Leo Burnett have created a digital platform for customers that allow them to leave behind more than just money. The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to guide his loved ones in his absence.

Live your dreams like a ‘Dil Ke Ameer’ with IDFC Mutual Fund: IDFC Mutual Fund’s latest digital campaign aims to address a category of people through a unique web experience. Conceptualised by TBWA\India and Bombay Design Centre, IDFC’s new campaign opens doors to fulfil your dreams.

HT Media unveils their digital newsrooms: HT Media which publishes three major dailies namely Hindustan Times, Hindustan and Mint has gone through a major revamp. The group has revamped its newsrooms and made them further more integrated and contemporary keeping in mind the ever advancing technological set-ups.

Amazon’s ‘Apni Dukaan’ campaign once again captures the dilemma of online shoppers: Amazon has once again captured the dilemma of consumers who hesitate to do any kind of online purchase through their new brand campaign ‘Apni Dukaan’. The campaign demonstrates how Amazon can be the solution in such cases.

Mullen Lintas wins creative duties of Bajaj Avenger; LinTeractive bags digital mandate: Bajaj Avenger, the range of bikes from the Bajaj Auto Group, has awarded its creative and digital mandates to Mullen Lintas and LinTeractive respectively. Mullen Lintas, as well as LinTeractive, are a part of the Mullen Lowe Lintas Group.

YRF launches in-house VFX studio; Pankaj Khandpur named creative director: YRF Studios has launched its independent visual effects (VFX) division called yFX. yFX has roped in Pankaj Khandpur as creative director. Khandpur was previously with VFX company Tata Elxsi – Visual Computing Labs as creative director.

Percept Pictures releases first short film on YouTube: In a bid to capitalise on the booming digital space, Percept Pictures has released its first short film titled (aids + b) ² on YouTube.