Ask any mobile user what’s her biggest problem with mobile operators in the country. Her answer would most probably be: “All are the same and you don’t know when the network will go off. Basically they don’t care.” Before anyone could sense this as a great marketing opportunity, Airtel – India’s largest mobile network operator launched a massive campaign, India’s First Open Network.
While it is yet to be seen how open is Airtel with customers but for now the ads are raking in views on YouTube. According to the data provided by Vidooly, a video marketing and analytics product, the Airtel ad series is at the top of the charts for June 2016 (ranking based on views). The below ad has fetched more than 5.4 million views.
The second video is a music video from rapper and singer Raftaar. In fact the solo single Instagram Love is an ad for Vodafone U. The mobile telecommunications company Vodafone, recently, rolled out Vodafone ‘U’, ‘a first-of-its-kind lifestyle proposition’, targeted at the socially active young generation.
The video highlights how it is so easy to look up somebody online and convince oneself that you are in love when, in reality, you actually fall for the filters that people add on to themselves to appear beautiful. The video has fetched more than 5.4 million views.
My favourite from June is the video from the search giant Google – The Hero, a six-minute video that was released around Father’s Day. Google introduced a context-sensitive search for Bollywood queries catering to the demand related to one of India’s favourite source of entertainment. Claiming that 1 in 10 searches on mobile in India are Bollywood-related queries, Google rolled out an adorable father-son video to promote the same. “The Hero – A Bollywood Story” features actor Vicky Kaushal as the son of a Cinema Manager who once aspired to make it big in Bollywood.
The delightful story of a father and son has fetched more than 3.7 million views.
The growing competition in the smartphone market has made life a nightmare for the companies. So to create a differentiation and stick around the viewers’ mind, smartphone companies are trying new creative ideas.
Recently, Xiaomi - the Chinese brand which has believed in word of mouth till day - launched its first TVC. The 30-second ad spot highlights the smartphone and also the ease with which you can buy it only on Amazon India. The video has fetched more than 1.4 million views.
The last one is the worst one for me in this list. The 25-second ad has got 1.2 million views and it is all about the new flush and glow face wash from Lakme. It is on the face a product video with no story to tell. Looks like the brand invested a lot of media budgets to get the views.
So which one is your favorite ad of June 2016?