Sagami Act of Love: Sagami Original Condoms is running “Act of Love”, an integrated advertising campaign celebrating the variety of animal courtship behaviours. Launched in January 2016, the actoflove.jp provides an exploration of 73 animals and birds. A two-minute video, also called Sagami Act of Love, filmed on London’s South Bank, features dancers on London’s South Bank, acting out the mating rituals of blue footed boobies, cranes, fiddler crabs, foxes and flamingoes.
Verizon and Hearst Team Up to Buy Complex Media: Complex Media, which was founded as a magazine in 2002 by designer Marc Ecko, will be sold to a joint venture of Hearst Corp. and Verizon. The companies declined to disclose terms of the deal. Hearst bought a minority stake in Complex Media for $21 million in September 2015.
VideoBlocks to offer 360-degree stock video footage for virtual reality: Virtual reality isn’t a fad — it’s no longer an issue of if it could become mainstream, but when. Throwing its support behind this upcoming medium is stock video provider VideoBlocks, which is adding 2D and 3D VR, 360-degree video content to its library and marketplace. Priced at $399 per clip for 360-degree monoscopic video and $499 for 3D stereoscopic, the content will be available to any VideoBlocks member that’s creating VR experiences.
YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators: The battle for live video is heating up, and YouTube doesn’t want to be left behind. On Monday, the Google-owned platform unveiled a feature that lets creators and marketers livestream their 360-degree clips. YouTube first launched support for 360-degree videos a year ago, and brands like GoPro, Gatorade, Nike and Lionsgate have experimented with it. Lionsgate, for instance, put together a 360-degree video for its 2015 film The Hunger Games: Mockingjay, Part 2.
LinkedIn goes back to school with a new app for job-seeking students: Today, the career-oriented social network is launching a standalone app, LinkedIn Students that helps them land a job. The purpose to help soothe their job-hunting anxieties and surface suggested jobs based on its algorithm of the users’ preferences and college alumni connections.
Twitter Is Making It Easier for Big Brands to Target Smaller Groups: Twitter is adding sublayers to ad campaigns, making it easier for larger brands to better target and monitor advertising on the social media platform.
Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram: Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers. Now, those video formats are coming to Facebook and Instagram.