Till now screening of latest Bollywood blockbusters on television has been a major hit among the Indian television channels as well as the Indian masses. But now the Indian consumers have more choices of watching free Bollywood blockbusters online 24*7, courtesy Google India. Google India has come up with an unique idea of streaming latest Bollywood blockbusters via “You Tube Box Office” for free non-stop.
‘YouTube Box Office’ guarantees crystal clear visuals for your eyes and a performance powered by Intel’s 2nd generation I5 core processors. So as an Indian, you just need to log on to the internet and select the movies you want to view from the catalog. At present there are some amazing 20 movies running live out of which some are going to draw high traffic for movies such as Band Baja Barat, Dil toh Bacha Hai Ji, Sathiya and few yesteryear movies too.
From business point of view, it’s just not the reach to the consumers but revenue generating model since the movies are going to be sandwiched with ads too. YouTube has presently partnered with Yashraj movies and it won’t be a surprise if few big names follow the bandwagon too. Not clear how much ad penetration will decrease the movie watching performance but it’s an exciting move that would also curb the rampant piracy to an extent. Though surprisingly IP’s apart from India would be blocked but is the business not interested in the huge Bollywood fanatic NRI population?
We are happy to see such an exciting move though at the same time we are skeptic about how continuous streaming would excite the Indian common man. Broadband services are still not cheap and handsomely not fast enough in India. This service is undoubtedly going to hit the DVD market and would be exciting to see what percentage of viewership will leave the idiot box which is anyways constantly showing blockbusters. Nevertheless, if you have an unlimited broadband why download from a torrent site might as well stream online and have fun.