Siemens Revamps Its Brand Claim ‘Ingenuity for Life: Siemens has launched its new Brand Claim ‘Ingenuity for life’ in India. The company is strengthening its positioning with a new brand appearance, whose central component is the claim ‘Ingenuity for life’ This claim will appear under the Siemens logo, whose design and color will remain unchanged.
Woodland Set to Tame Every Terrain: Woodland shoes have been known for their tough build quality and rugged appeal which makes it popular amongst adventurers and thrill-seekers. And with their new campaign, #AllTerrainShoes, Woodland goes a step further to prove their shoes’ mettle.
Govt launches audio-visual campaign for Swachh Bharat Mission: The national audio-visual campaign for the Swachh Bharat Mission (Gramin) has recently been launched. The advertisements launched feature Swachh Bharat official brand ambassadors Amitabh Bachchan and Sachin Tendulkar.
Google Chrome to get data saver for videos, machine learning, & more: Google India has announced some key improvements including better data-saving features, offline capabilities, improved download manager, and integration of machine learning into Google Chrome browser for better content discovery. These features are largely aimed at India users and will be rolled out for mobile users on Android only for now; it was announced by Chrome’s Vice President Rahul Roy Chowdhury during the company’s ‘Google For India’ event held today.
BARC India ropes in Jamie Kenney as Business Head- Digital: BARC India has appointed Jamie Kenney as Business Head- Digital. The move is a part of BARC India’s plan of launching digital audience measurement in the country.
YouTube Go for India to allow low bandwidth downloads: Google has announced YouTube Go for India, an app which will allow the transfer videos between 2 Go users entirely offline. The app will also provide users with a low bandwidth animated preview of the video, then providing a choice of quality between low or standard bandwidth, to further conserve data.
iProspect wins social media duties of Aditya Birla Corporate, among others: DAN agency iProspect India has announced that it has won the social media duties of Aditya Birla Group – Corporate among several others, ‘in the last month’. The agency’s Mumbai office will also handle social media for ICICI Bank NRE Services. The agency already handles ICICI Bank Corporate’s SEO duties.
Indian digital classified industry could reach Rs 7900 crore by 2020: Google KPMG report: Between FY 2011 and FY 2015, digital classifieds grew at a CAGR of 29.5 percent with revenues at Rs 2900 crore at the end of FY 2015. The industry is expected to grow at an expected 22 percent taking the industry to reach Rs 7700-7900 crore by FY 2020. The internet penetration in the country, rise in disposable income, increase of smartphones, urbanisation and a younger population could be the essential growth drivers.
Farhan Akhtar shows how Dulux Weathershield Powerflexx challenges nature’s fury: Conceptualised and created by Taproot Dentsu Communications, the latest commercial for Dulux, the flagship paint brand from AkzoNobel, encapsulates the brand’s ability to protect home exteriors from nature’s fury owing to its double defence technology. The campaign shows a house mounted on a trailer truck travelling through various terrains while exposed to extreme weather conditions. It shows how the walls protected by Dulux Weathershield Powerflexx withstand such weather and remain unblemished.
Hyundai asks drivers to #BeTheBetterGuy: Hyundai India has taken on a road safety initiative with innovative video campaigns as a part of its CSR activity. Conceptualised by Innocean Worldwide, the ad campaign tells drivers to ‘#BeTheBetterGuy’. In an attempt to promote safe driving, the ad films highlight what to avoid while driving – speeding, drinking and driving, ignoring seat belt and use of mobiles.