Comedy buffs have a good reason to rejoice now. YouTube has launched the Comedy Week in India marking 400 hours of best comedy content and 35 new exclusive shows on the video sharing platform, reports Best Media Info. The week long comedy journey starting from 5th September till 12th September is aimed towards bringing all kinds of Indian comedy into one place – the YouTube India channel at Comedy Week.
In addition to curating the best of Indian comedy from a wide range of content including best comedy scenes from Bollywood, all-time favourite TV comedy shows, the best of Indian mimicry, and Indian regional language comedy content in Telugu, Tamil, Marathi, Punjabi, Malayalam, Gujarati and Kannada, the comedy week will also debut exclusive shows on YouTube.
The video platform has partnered with production houses to launch over 35 new YouTube exclusive shows featuring stand up comedy acts from the biggest names in comedy in India like Cyrus Broacha, Bharati Singh, VIP, Vir Das among others.
Here’s an absolutely hilarious mashup featuring the funny guys:
The videos have been categorized under Bollywood LOL, #comedyweek – YouTube Exclusive, TV comedy, Regional comedy, Broken news, Mimicry, Comedy cocktail, Laughter ke boss, Comedy ka Power Dose and Mindless Manoranjan. These hilarious videos are also being promoted by YouTube on it’s Facebook and Twitter pages. With most of the comedians active on Twitter hashtag #commedyweek is creating decent buzz.
Planning on a larger frame to make YouTube as the one-stop destination for entertainment, the Comedy Week launch brought some insights on the state of comedy viewing in India. Speaking on the occasion, Gautam Anand, Director Content partnerships for YouTube APAC said, “Here in India, comedy shows contribute to over 30% of total watch hours within the TV shows category, and in the past year, comedy show viewership has shown one of fastest growth in viewership.”
While launching the first TVC for YouTube’s comedy week, Sandeep Menon, Director Marketing for Google India pointed out on the steep growth of YouTube viewership in India, without highlighting on India numbers. However, he said that globally there are over one billion people coming onto YouTube every month and over six billion hours of video watched every month.
As per a recent survey by Comscore, a market and opinion research firm, YouTube is the number one destination for Indians; the social networking video site has seen a 27% growth in consumption with more than 31 million viewers watching videos on YouTube. And actual numbers could be larger as these numbers do not reflect the mobile viewers.
YouTube Comedy Week is in line with the improved infrastructure in the country, growth in consumption devices, and growing demand for exclusive content.