Today reaching out to the youth has become quite easy, courtesy social media. After brands, political parties have understood this and are betting heavily on social media. In a recent development reported by Hindustan Times, the Gen-Next of Chautalas, Dushyant and Digvijay, both sons of Ajay Chautala - have launched a special campaign to win over the youth of Haryana with a major push on social media.
The young brigades of the Chautalas have initiated the campaign for two reasons – 1) get back into power in the state and 2) image makeover. The case of Indian National Lok Dal, a political party in the state of Haryana and the principal opposition party is bit tricky. The party which has been losing its ground after the death of deputy Prime Minister Devi Lal has received a major jolt recently when former Chief Minister Om Prakash Chautala and his son Ajay Chautala were sentenced to 10 years imprisonment for corruption in a teachers’ recruitment scam and other charges.
According to the news report, the party has initiated a Congress-type ‘war room’ in Gurgaon, where all the electoral strategies are being chalked out. The entire move is being led by uncle Abhay Chautala. The party has launched recently the pol khol campaign and student parliament across Haryana. Furthermore the party has created a Facebook presence which has gained some popularity. The content that is being shared majorly focuses on links shared from the website and images from offline rallies.
Opening up a social presence and trying to connect with youth is a strategy that every political party wants to crack today. But the problem is that the focus of all such parties is to bash up the opposition on social media. With this kind of narrow minded strategy, parties like INLD can’t get their lost glory and dream of coming back to power.
With senior leaders behind the bars, the party will have to launch massive campaigns for an image makeover on social media. The present state looks bleak. Maybe they can borrow some inspiration from the social media campaign chalked out by Akhilesh Yadav before winning the UP state elections or even better study the ongoing NAMO mantra on social media.