Yes Bank’s #YesIAmTheChange Film Making Challenge Creates Social Buzz

Yes Foundation, the social development arm of Yes Bank, has launched ‘Yes I am the Change’ - a 101-hour short film making challenge, where aspiring filmmakers can tell stories of social change

yes bank i am the change

If you want to change mindsets, you need to tell stories and stories of hope help amplify and inspire more hope filled stories. What better way than making a film to tell your story? Yes Foundation, the social development arm of Yes Bank, has launched ‘Yes I am the Change’ – a 101-hour short film making challenge, where aspiring filmmakers can tell their story and help bring about change.

Founded in December 2012, Yes Foundation focuses on stimulating entrepreneurship and innovative use of media initiatives for social transformation. The organisation has been focusing on creating awareness on social issues via films. Last year, the topics included LGBT rights, education, gender equality, women empowerment, child mortality, maternal health, environmental sustainability and acts of kindness.

Registrations are on at the website for its second season. Aspiring film makers need to register at the site before the 12th of August and they will be given topics on the 15th and 101 hours from then on to make their film.

The films will be judged by a jury comprising of Vikramaditya Motwane, director of Udaan and Lootera; Guneet Monga, producer of The Lunch Box and Gangs of Wasseypur; Shoojit Sarkar, director of Vicky Donor and Madras Cafe; Pritish Nandy, veteran journalist, poet and film producer; Nina Lath, managing director, National Film Development Corporation; Kailash Surendranath, veteran ad filmmaker and Nagesh Rao, president and director, MICA.

The top 10 winners will be awarded Rs. 2.5 lakh each to make a film on a cause of their choice and the best films will be showcased at various venues in the country and abroad. Last year, around 2300 youngsters from 64 cities across India participated in the challenge from which 184 short films were created.

The initiative is driving youngsters from offline as well as the online world through its social media presence. It is conducting film making workshops in colleges in different parts of the country. In addition, live Twitter chats are being hosted with the jury members through the Yes Foundation Twitter handle along with partner CNN-IBN’s Citizen Journalist. Director Vikramaditya Motwane answered questions through a live chat on August 5 while earlier chats were conducted with Shoojit Sarkar and Guneet Monga.

The Yes Foundation Facebook page with its 89K fan base, is striving hard to drive its fans to participate. The page has been sharing inspiring quotes from notable authors and creative people, along with the updates on ‘Yes I am the change’. To engage fans with fun contests, the page has conducted a series of Social Movie Quiz, where fans are tested on their knowledge about films with a social message. Three winners get prizes from the organisation.

The Yes Foundation website also displays a stream of activities happening on its Facebook and Twitter pages.

Connecting with the youth

‘Yes I am the change’ empowers youngsters to bring about change through the medium of film making, a popular audio-visual form of storytelling that is the most appealing to consume too. Through this initiative, Yes Foundation further boosts Yes Bank’s vision towards social transformation and creating young agents of change. On the other hand, promising newcomers gain access to a platform to showcase their work.

The use of social media to connect the jury members and the aspiring film makers through live Twitter chats has helped create a bond and set the pace for the film making challenge. Showcasing the films on the brand’s YouTube channel makes it easier for consumption and social sharing. It would be interesting to watch how the storytelling moves ahead on social media.