Paper Boat Shares Rizwan’s Story: Paper Boat, a homegrown beverage brand, has released a new film Rizwan that is the brand’s foray into legitimate fiction story-telling on film. It is more like a small-scale cinema.
Mumbai Traffic Police Urges People to ‘Be a Responsible Friend’: Mumbai Traffic Police (MTP) has come up with a new campaign on ‘Don’t Drink & Drive‘, urging people to be a responsible friend after they drink. The campaign ‘Guilt’ is created by FCB Ulka. It revolves around the fact that people forget to act responsibly, letting their friends drive after drinking – the consequence of which can be fatal.
Vodafone Launches ‘U’, a Sub-Brand Focussed at Youth: Vodafone India has announced ‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for Young Indians. It aims to celebrate the spirit of youth and to cater holistically to its big need for being always connected.
India’s Smartphone Market Jumps 12%, Lenovo & Apple Take Lead: In the first quarter of 2016, the country’s smartphone market grew by 12% year-on-year by shipping 24.4 million units. If we take a look at the top five brands, Samsung remained in the lead, followed by Micromax, Intex, Lenovo, and Lava, as per a report by independent analyst company Canalys.
Domino’s Promotes Its New Range – ‘Pizza Mania Extremes’: Domino’s Pizza India, has announced it’s exciting new range of pizzas in the country – Pizza Mania Extremes. The new offering is an extension of the brands’ much loved Pizza Mania range that became a runaway success by giving millions of Indians their first exposure to an international pizza brand.
Micromax Speaks about Digital Security on World Password Day: Micromax launched a Twitter only campaign on World Password Day towards raising awareness about digital security. The smart phone maker intended to raise awareness through telling the importance of stronger, more reliable and complex password.
‘If we know it’s wrong, why do we still do it?’ asks Maruti Suzuki: Maruti Suzuki’s latest campaign promoting road safety consists of eight adfilms, marvellously tapping the insight ‘If we know it’s wrong, why do we still do it? Conceptualised by Dentsu Creative Impact, the films and their execution got full marks from industry peer for bringing out the point in a very entertaining and precise manner.
India’s e-comm market is growing at an annual rate of 51%: Study: Being driven by a young demographic profile, increasing internet penetration and relative better economic performance, India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint ASSOCHAM-Forrester study paper.
Sanctum Wealth Management names Razorfish as Consultants and Digital Agency of Record: Sanctum Wealth Management has named Razorfish India as its consultant and digital agency of record. Razorfishis part of the Publicis Sapient platform and among the pioneers in marketing in the digital space. It helps global brands drive business transformation.
‘Yeh Maa Ka Pyaar Hai,’ says Nivea: Mother’s care and the universal bonding between a mother and her child is a hackneyed theme in advertisements, especially for personal care products, but a recent commercial by Nivea has been able to break out of the clutter.
Reebok’s new campaign sees Kangana Ranaut celebrating ‘unsung women achievers’: After a campaign aiming to inspire women across the country to be fitter, Reebok India is back with the second leg of its celebrated #BeMoreHuman campaign. The new film sees brand ambassador Kangana Ranaut in some high intensity skipping moves, again sharing her story. Through this video, Kangana invites women across the country to share their inspiring stories, thereby giving them a chance to showcase their struggles and victories and get recognized worldwide for their courage and fighting spirit.
Goibibo changes slogan after backlash for copying MakeMyTrip’s #BefikarBookKar campaign: On Thursday, #Troll was trending on Twitter on the back of Twitterati accusing Goibibo of blatantly copying MakeMyTrip’s (MMT) recent campaign #BefikarBookKar. This high-decibel campaign was launched in March by the online travel agent with two Bollywood stars Alia Bhatt and Ranveer Singh to push growth in hotel booking segment.