Specsavers Fawlty Car with John Cleese: Specsavers has recruited John Cleese to appear in Specsavers Fawlty Car, a commercial recreating a classic scene from the Fawlty Towers series. Basil Fawlty gets into an argument with his car’s automated voice control and so decides to give it a ‘damned good thrashing’. But the classic sketch has an extra twist at the end and, of course, he should’ve gone to Supersavers. The campaign includes the #shouldve hashtag to gather all ‘Should’ve’ content in one place.
Facebook’s Human News Feed Raters Are Now Working Worldwide: Facebook is now using human raters around the world, not just in the US, to help its algorithms decide what should appear in the News Feed.
Yahoo Shutters Video Service Yahoo Screen (Exclusive): Yahoo has shut down Yahoo Screen, the video hub the beleaguered company launched over two years ago to unite its many original and syndicated programming under one roof.
Digital publishers face a winter of discontent: The sunny days of hot growth for digital publishers are fading into a memory as many now face a long, dark winter.Many venture-backed publishers are coming up to the limits of scale. Their models were based on eye-popping audience-growth figures and the presumption that business would follow.
Mark Zuckerberg Wants to Build His Own AI Assistant This Year: Mark Zuckerberg has decided on a new challenge for 2016: build an artificially intelligent assistant that can help around the home and at work.
Volvo Runs With Time Inc. To Place Ads Next To Trending Content: With a tight marketing budget and a brand on the turnaround, Volvo is open to experimentation. Which is one reason why it’s a launch partner for Time Inc.’s Real Time ad product, which places the Volvo brand next to Time Inc.’s trending content on social media.
Bing Results & Ads Now Live On AOL Search: It was announced last year, but now it’s official: “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” Citing comScore data, Microsoft now says that Bing is behind “close to one-third of US PC web searches.”