OXO Tested on Humans: Household goods brand OXO has launched “OXO Tested on Humans”, an integrated advertising campaign promoting a 9-Cup Coffee Maker, Conical Burr Grinder With Integrated Scale, GreenSaver Produce Keeper Illuminating Digital Hand Mixer, POP Container, Salad Spinner, Swivel Peeler, Angled Measuring Cup.
ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought: Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to power its Vantage data platform with comScore’s measurement tools. That means advertisers will be able to target specific consumers across Viacom’s properties and platforms, ranging from linear TV and digital, to video on demand (VOD), and over-the-top (OTT) services.
How the BBC, Sky Sports and other UK media are using Facebook Live video: Facebook’s live video product is catching on in the U.S., with publishers like the Washington Post, Vox, USA Today and many others streaming on the platform.
Apple Timer for Cookie Monster: Apple is promoting the hands-free Siri facility on the iPhone 6S with a commercial featuring Sesame Street’s Cookie Monster. The Muppet asks Siri to set a timer for 14 minutes while his cookies bake in the oven, and then calls up Jim Croce’s 1972 hit on his “Waiting” playlist. Cookie Monster struggles with delayed gratification by switching the oven light on and off, tasting flour, reading recipes, demolishing a wooden spoon and making puppets out of the oven mitts.
Always Girl Emojis: Procter & Gamble brand Always is continuing the #LikeAGirl campaign with Always Girl Emojis, a project encouraging the development of more emojis featuring women. Research run by P&G revealed that while girls are likely to regularly use emojis on their phones, there are few emojis that truly represent girls beyond the stereotypes associated with femininity.
New York Times Still Tweaking Homepage Aggregation Strategy: In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve ever seen.”
Yahoo may let FB sell ads on Tumblr to get the biz back on track: Yahoo and Facebook are in discussions about a deal that would allow Facebook to sells ads on Tumblr web pages. The Facebook-brokered ads would arrive on Tumblr via the Facebook Audience Network, the service where Facebook helps marketers place their ads beyond Facebook’s own social network.