Housejoy celebrates all generations of women through its digital campaign: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up and the older sisters who took us for our ﬁrst hair appointment, Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.
Langoor wins Krispy Kreme’s Digital Mandate: Digital marketing agency-Langoor has been assigned the digital mandate for Krispy Kreme (South and West India) – The American global doughnut chain. The account was presented to Langoor following a multi-agency pitch. The agency’s mandate would be to provide strategic digital recommendations in order to increase the sales and augment brand awareness.
Yaap raises funding from Rainmaker Ventures: Content discovery, creation and distribution startup Yaap has raised $5 million from Rainmaker Ventures, reports YourStory. Rainmaker Ventures is an early stage startup fund started in December 2015 by digital marketer Atul Hegde and industrialist Sudhir Menon. Following the investment, Hegde will be joining Yaap as chief mentor and the company’s board.
47% of smartphone gamers are women: Facebook: Smartphones are the most used gaming device for people globally – and across 12 countries, 47% of all smartphone players are now women, a Facebook study has revealed, adding that gaming on mobile devices is increasingly becoming popular among women.
Cheil India appoints Tarvinderjit Singh as ECD, Siddharth Dyalchand as Group creative director: In a move to strengthen its senior creative team, Cheil India has announced the appointments of Tarvinderjit Singh and Siddharth Dyalchand as executive creative director (ECD) and Group creative director, respectively. Both will report to Sagar Mahabaleshwarkar, chief creative officer, Cheil India.
MintM raises raises undisclosed amount in funding led by Mumbai Angels and Times Internet: Bengaluru-based digital marketing startup MintM, has raised a pre Series-A funding of undisclosed amount led by Mumbai Angels and Times Internet, with participation from a clutch of angel investors, for its cloud based smart signage solution.
Digital agency Rep India launches quirky online recruitment campaign: Digital agency Rep India was trending on Tuesday for running their recruitment campaign #RepIndiaHiring on Twitter. It launched a fun and a quirky video of an interview scene at a digital agency.
Friends need not be the same: KFC tickles unlikely friendship moments: After taking a dig at rivals in a series of advertisements with its five-in-one meal box campaign, KFC India is back with a fresh campaign — this time with its own strength that celebrates ‘unlikely friendships.’The new campaign conceptualised by Ogilvy & Mather marks the launch of KFCs new friendship bucket, showcasing a friendship exactly the way it should be.
IndusInd Bank introduces Fingerprint Banking: IndusInd Bank has launched an integrated advertising campaign to unveil its fingerprint banking service. The bank is one of the first in the country to launch this innovative service, where customers can do end-to-end banking transactions on its mobile app, ‘IndusMobile,’ by using their fingerprints.
Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign: Dentsu Aegis Network’s out of home (OOH) agency Posterscope India has rolled out a technologically-advanced innovation to promote Hitachi’s latest variant New Fresh Bottom Freezer in the out-of-home space.
Culture Machine’s Blush launches ‘Sista from the South’ series: Blush has launched a series titled Sista from the South with a video celebrating the much loved Tam Brahm Boy. The series will feature on YouTube channel Blush with a new video every month. With tongue-in-cheek sense of humour, an unapologetic voice and engaging content for South Indians, the series will feature music videos, spoken words, short films and sketch comedies for all the sassy Blush women out there.
Zenith gets digital mandate for Telenor India: Zenith has bagged the digital mandate of Telenor India a part of Telenor Group which connects with over 53 mn Indians.
India’s first social network in regional languages ShareChat raises funding led by SAIF Partners: Bengaluru-based ShareChat today announced it has raised $1.25 million as a part of their Series A funding. This round was led by SAIF Partners, contributing $1 million, and existing investor India Quotient, contributing as much as $25,000.