Wrigley ‘mints’ a refreshing love story, Airbnb launches ‘Ae Dil Lets Airbnb’ social media contest

Indian digital marketing news - Wrigley India has launched a 3.30 minute film for Doublemint, Airbnb's 'Ae Dil Lets Airbnb' contest lets participants live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys, and more

Movies Now unravels 360-degree marketing campaign for television premiere of Spectre: Movies Now is leaving no stone unturned in giving an unforgettable experience to its viewers for the much-anticipated movie premiere – Spectre. This Diwali the channel has announced the Indian Television Premiere of Spectre on October 23 with a high decibel 3600 marketing campaign. Bond fans are also going to be treated to some prizes which are up for grabs during the premiere.

MMGB: Wrigley ‘mints’ a refreshing love story: Wrigley India has launched a film for its Doublemint Mints brand conceptualised by BBDO India. The film of 3 minutes and 30 seconds was released on YouTube on 21 October. A shorter edit started airing nationally the next day.

Airbnb launches ‘Ae Dil Lets Airbnb’ social media contest: Airbnb announced the launch of a social media contest to celebrate the upcoming movie ‘Ae Dil Hai Mushkil’. The contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar’s preferred cafes and insider shopping spots.

Pan Bahar – Pierce Brosnan row continues, company claims ‘did not breach contract’: The firm which used Pierce Brosnan’s image to promote its products, triggering a social media storm in the process, said on Friday that it had not breached the contract it signed with the Hollywood star. “The advertisement was made as per the contract between Pierce Brosnan and the company , following all the formalities,” Dinesh Jain, brand owner of Pan Bahar told TOI.

Vaya Life appoints Lowe Lintas to handle creative duties: Vaya Life, the Chennai-based inventor of vacuum-insulated tiffin box Vaya Tyffin, has appointed Lowe Lintas Mumbai as its creative agency. The startup which looks to create products to ‘impact and improve everyday living’, has also signed on MullenLowe Lintas Group’s GolinOpinion as its PR agency.

Maruti Suzuki’s Ciaz banks on technology and engine efficiency: Hakuhodo Percept’s new campaign for Maruti Suzuki’s Ciaz Smart Hybrid engine sedan brings to the forefront the technology and efficiency of a hybrid engine in regenerating energy through a TVC. Ranveer Singh tells customers how the Ciaz Smart Hybrid regenerates braking energy for a smoother and efficient drive.

Posterscope India brings ‘the Frooti life’ to billboards: Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. Frooti, the flagship product from the Parle Agro India stable, introduced in 1985, is the oldest and largest-selling mango-flavoured drink in India.

FCB Ulka Bangalore wins advertising duties for AVT Premium: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio, which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand, a brand that enjoys leadership status in Kerala and Tamil Nadu.