Friedrich Nietzsche, the German philosopher once said, “Without music, life would be a mistake.” Which is why a kid who is yet to learn knows how to make moves. Life would have been incomplete without rhythm.
A 1982 study found that one child out of two in five million people, played a musical instrument. During this time Maurice Fleuret a French composer and music journalist dreamed a way to bring people out on the streets. Later in Paris 1982, he organized Fête de la Musique also known as Make Music Day or World Music Day.
Ever since, the festival has become an international phenomenon, celebrated on the same day in more than 700 cities in 120 countries. The motto of the day has been to promote music in two days – First encourage amateur and professional musicians to perform on streets. The later bit is to organize many free concerts, making all genres of music accessible to the public.
Music in India began as an integral part of socio-religious life. Today the land holds varieties of music from classical to folk to film music. The day didn’t go unnoticed, according to Hindu, Alliance Française de Delhi and Hauz Khas Village Traders’ Association roped in over 20 venues in Hauz Khas Village to celebrate the day on June 21.
Besides most of them (celebrities and music channels) joined social media to spread the good words about music.
Today World also observed #WorldMusicDay
Akashvani grabs this opportunity to pay love and respect to #FolkMusic pic.twitter.com/pfvTEhH5zO
— ALL INDIA RADIO (@AkashvaniAIR) June 21, 2022
How about I start with a timeless classic? Arguably the best dance song ever written. https://t.co/5WjvgLjBVg #WorldMusicDay @Vh1Supersonic
— Nikhil Chinapa (@nikhilchinapa) June 21, 2022
With such an important day in the calendar of marketers, most of them didn’t disappoint.
The surprise of the day came from India’s leading PR Agency, Value 360 Communications. The PR firm launched the country’s first PR Anthem on World Music Day. The 3 minute long music video is the sad and bitter story of every PR professional. Titled PR ki Kahani - PR valo ki Zubaani, it has got some peppy music and lyrics that are enough to get your feet tapping, even if you are not from PR.
But did you ever imagine that there is music to the door bells which at times are quite irritating too. eBay India has found music in the humble door bell.
Music is everywhere… And on #WorldMusicDay, you wouldn't believe how much #music we found in the humble doorbell! pic.twitter.com/9KeUxX3Wle
— eBay India (@ebayindia) June 22, 2022
Ola, the cab aggregator is another brand that shared a video showcasing how music keeps us going, whatever the situation.
Life on the road has its ups and downs, music does make everything better. #WorldMusicDayhttps://t.co/PnbHoSH0Ox
— Ola (@Olacabs) June 22, 2022
Rest of the brands that joined in promoting the day created interesting visuals. Here is a curated list of the interesting brand visuals shared on World Music Day.
This #WorldMusicDay, tell us a song for your favourite flavour & express your love for Lay's! #LoveToLoveIt pic.twitter.com/Spndny8C07
— Lay's India (@Lays_India) June 21, 2022
Take some time, rejuvenate yourself. You're only as good as your body & mind. #InternationalYogaDay #WorldMusicDay pic.twitter.com/fh8g806aqN
— Yatra.com (@YatraOfficial) June 21, 2022
Café Coffee Day
What are you listening to this #WorldMusicDay? pic.twitter.com/sDIHpL7flD
— Cafe Coffee Day (@CafeCoffeeDay) June 21, 2022
Music can change the world because it can change people #WorldMusicDay pic.twitter.com/f971uJyrE1
— Philips Sound (@PhilipsSoundIN) June 21, 2022
The world is constantly playing a tune. Are you listening?
Happy #WorldMusicDay pic.twitter.com/uEd3wepR3N
— MTS India (@MTS_India) June 21, 2022
Connect to our beat! Tap your feet, snap your fingers & shake those blues away, this #WorldMusicDay! pic.twitter.com/NKVhtM9rBK
— Moto India (@Moto_IND) June 21, 2022
Find the 8 talented artists in this puzzle. Celebrate this #WorldMusicDay with us 🙂 pic.twitter.com/qzRL6QzjcU
— Amazon.in (@amazonIN) June 21, 2022