Friedrich Nietzsche, the German philosopher once said, “Without music, life would be a mistake.” Which is why a kid who is yet to learn knows how to make moves. Life would have been incomplete without rhythm.
A 1982 study found that one child out of two in five million people, played a musical instrument. During this time Maurice Fleuret a French composer and music journalist dreamed a way to bring people out on the streets. Later in Paris 1982, he organized Fête de la Musique also known as Make Music Day or World Music Day.
Ever since, the festival has become an international phenomenon, celebrated on the same day in more than 700 cities in 120 countries. The motto of the day has been to promote music in two days – First encourage amateur and professional musicians to perform on streets. The later bit is to organize many free concerts, making all genres of music accessible to the public.
Music in India began as an integral part of socio-religious life. Today the land holds varieties of music from classical to folk to film music. The day didn’t go unnoticed, according to Hindu, Alliance Française de Delhi and Hauz Khas Village Traders’ Association roped in over 20 venues in Hauz Khas Village to celebrate the day on June 21.
Besides most of them (celebrities and music channels) joined social media to spread the good words about music.
— ALL INDIA RADIO (@AkashvaniAIR) June 21, 2016
— Nikhil Chinapa (@nikhilchinapa) June 21, 2016
With such an important day in the calendar of marketers, most of them didn’t disappoint.
The surprise of the day came from India’s leading PR Agency, Value 360 Communications. The PR firm launched the country’s first PR Anthem on World Music Day. The 3 minute long music video is the sad and bitter story of every PR professional. Titled PR ki Kahani – PR valo ki Zubaani, it has got some peppy music and lyrics that are enough to get your feet tapping, even if you are not from PR.
But did you ever imagine that there is music to the door bells which at times are quite irritating too. eBay India has found music in the humble door bell.
— eBay India (@ebayindia) June 22, 2016
Ola, the cab aggregator is another brand that shared a video showcasing how music keeps us going, whatever the situation.
— Ola (@Olacabs) June 22, 2016
Rest of the brands that joined in promoting the day created interesting visuals. Here is a curated list of the interesting brand visuals shared on World Music Day.
— Lay's India (@Lays_India) June 21, 2016
This #WorldMusicDay, we’re giving you a chance to prove your love for music! 😍
Can you guess who this is? pic.twitter.com/ElWvJQdigx
— MTV India (@MTVIndia) June 21, 2016
— Yatra.com (@YatraOfficial) June 21, 2016
Café Coffee Day
— Cafe Coffee Day (@CafeCoffeeDay) June 21, 2016
— BankBazaar.com (@BankBazaar) June 21, 2016
— Philips Sound (@PhilipsSoundIN) June 21, 2016
— MTS India (@MTS_India) June 21, 2016
— Moto India (@Moto_IND) June 21, 2016
— Amazon.in (@amazonIN) June 21, 2016