WordPress releases plugin to support Facebook Instant Articles: WordPress has partnered with Facebook to launch a plugin that supports Instant Articles out of the box.
25 percent of smartphone users have ad blockers, according to survey: Now that ad blockers are available on iOS and Android, many more users seem to be downloading the apps. A mobile marketing company called Tune has released a new report suggesting that as many as 24.6 percent of mobile users have some kind of ad blocking app or Internet browser installed.
Linkedin Closer Than You Think: LinkedIn used the 2016 Academy Awards show to run “Linkedin Closer Than You Think”, an integrated advertising campaign with an astronaut theme. High above Earth, an astronaut works aboard a spacecraft while a voice-over from LinkedIn CEO Jeff Weiner discusses pursuing the opportunities that seem out of reach.
The New York Times begins blocking a ‘small amount’ of ad block users: The New York Times is throwing its hat into the ad-blocking wars. Like a number of other publications before it, The Gray Lady will be selecting a “relatively small” amount of readers and asking them to disable the technology joining multiple.
Facebook introduces video ad serving to Atlas, rolls out path of purchase product: Facebook is pressing ahead with its Atlas rollout launching several tools including a video ad serving product, plus tools enabling brands to better understand their customers’ paths to conversion across screens. It comes amid a wider global PR-drive for its publisher offering, namely its Instant Articles and eLearning products.
Brawny Features Strong Women in Flannel for #StrengthHasNoGender Campaign: To honor International Women’s Day on Tuesday, paper towel company Brawny will swap its iconic Brawny Man mascot with four powerful women—each of who is making a difference in her own way.
IAB Creates Guide for Publishers to Combat Ad Blocking: In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond.
Snapchat Thinks It Will Generate at Least $300 Million in Revenue This Year: Investors are buying into Snapchat’s massive $16 billion valuation because its business is growing significantly. Or at least expected to grow significantly in 2016. Snapchat is targeting between $300 million and $350 million in revenue in 2016, according to multiple sources familiar with the company’s plans. That’s six or seven times the $50 million in revenue Snapchat projected last year.
Facebook is using AI to decide where to beam its free Internet: Facebook is using artificial intelligence to give it a better sense of where humans live across the world. The technology is allowing the social networking company to create “much more accurate population maps” across 21.6 million square kilometers of Earth compared to traditional population maps.