Every year and all throughout the year, women form a crucial component of promotional campaigns. So when an occasion like International Women’s Day crops up, brands gear up months in advance to push their campaign related tributes to women. The divinely mother, the helpful sister, the supportive wife, the loving girlfriend, the caring nurse, the encouraging teacher, the ambitious enterpreneur and just about every category of women is celebrated for the wonderful roles they play in our lives.
This International Women’s Day on the 8th of March saw several brands come up with tributes to the women who make this world a beautiful place. While a few stuck to the mother theme, others have raised a toast to the modern woman achiever. Ecommerce giants and close rivals. Amazon India and Flipkart rolled out interesting films on their women business partners. Horlicks weighed in the unconditional love of a mother with a grateful #LoveYouMaa long version digital film. Women targeting brands Titan and Bluestone.com leveraged on real stories too. Kotak Mahindra Bank highlighted its diversity program Astra.
Here, we bring you the best Women’s Day videos that are sure to brighten up your day:
1. Horlicks #LoveyouMaa
The 2.25 minute film titled #LoveYouMaa captures the unspoken love, care and sacrifices that a mother makes for her children.
2. Amazon India #EmpoweredByHer
The Amazon #EmpoweredByHer video features an array of women who are partners with the etailer. The minute-long film features Rashi Narang who runs a pet supplies store, Alicia Souza Amazon’s gifting merchandise partner, Krithika C Amazon’s maternity partner, Yourstory.com, Editor, Tanvy Dubey and many more women partners, talking about how their ‘partner’ (Amazon) treats them.
3. Flipkart #GrowWithFlipkart
Flipkart focused on the story of a successful entrepreneur Saumya Gupta for Women’s Day. The 3.39 minute video has her talking about her journey as a business partner with Flipkart, while the ecommerce brand urges viewers to register their business on the site.
4. Kotak Mahindra Bank Astra
The fourth largest private sector bank by market capitalization, Kotak Mahindra Bank got all its women staff to talk about their experiences working at the bank as well as in life, as part of its Diversity program Astra. The 9.13 minute film has top women from Kotak sharing their words of wisdom on life, career and striking the right balance.
5. Titan #HerLifeHerChoices
The watchmaker carried on its storytelling series on women who have made tough choices in life and are happy with it. Not specifically for Women’s Day alone but the brand has associated these real womens’ stories as part of its #HerLifeHerChoices campaign that provides a platform for women to share their stories.
6. Bluestone.com #WomenOnTop
The video stories by online jewellery retailer Bluestone brings forth real women playing dual roles in life with perfection. Here is the video of Malini, a software engineer and Esha, a DJ as told by their better halfs.
Do share your favourite video from the list.