Weixin or popularly known as WeChat outside the Chinese market, surpasses WhatsApp in numbers. Hou Xiaonan, Tencent’s deputy general manager at the Global Mobile Internet Conference (GMIC), Beijing revealed yesterday that the company’s social messaging app WeChat now has 190 million monthly active users. The story was first spotted by Marbridge Daily.
WeChat, the mobile messaging app from the Chinese social media giant Tencent, went global with an English name back in April, 2012. Since then the app has seen a striking growth and by January, 2013 the app had surpassed 300 million registered users. Later at the Boao Forum For Asia 2013, Tencent president Martin Lau revealed on stage that out of the 300 million user base, WeChat has over 40 million overseas users from countries like Malaysia, Spain, Mexico, Argentina and India.
The latest numbers, however, comes at a very interesting time when recently WhatsApp had credited itself to be bigger than Twitter. Speaking at the All ThingsD Dive Into Mobile conference last month, WhatsApp CEO Jan Koum revealed that with 200 million active users the messaging app sees an average of 8 billion inbound, and 12 million outbound messages per day. So if we consider the current trend of growth by WeChat, it wouldn’t be wrong to assume that WeChat would surpass the numbers of WhatsApp (considering the features WeChat, Kakao Talk, etc. are far better than WhatsApp). This also would mean that WeChat would be bigger than Twitter, which last revealed in December, 2012 that the 140 character network has more than 200 million monthly active users.
Still one can’t undermine the potential of WhatsApp which enjoys international success. In fact, CEO Tony Ma speaking on the first day of GMIC emphasized that the mobile messaging app would determine the fate of Telenet’s long term strategy. Understanding the importance of International growth, Ma shared that “Internationalization is Tencent’s dream.” However, Ma killed any kind of hardware speculation by saying that “Tencent is a software company” and any hardware foray would only mean that integrating its app into partnering company’s hardware. A similar approach was implemented by WhatsApp when it recently partnered with Nokia to integrate a WhatsApp button on Asha 201.
Mobile messaging apps are the next generation of social networks and players from Asia are going to dominate the market. It won’t be just WeChat but apps like Hike, Line, Kakao Talk, etc. would be the ones who would be providing stiff competition to networks like Facebook.
Image courtesy: strategicuniq1.wordpress.com