Group deals provided by businesses are no more cool. You know what’s cool? Cool thing today is – like-minded consumers getting together, barging shops or malls and bargaining for a reasonable discount. Even cooler is – as a consumer you know the others via an online community. Wishberg, a Mumbai based consumer startup that has been built with the sole purpose of “One wish list for life”, has covered all the cool things with the launch of “Shop Mobs.” With this new launch, Wishberg plans to connect the users by creating city wise meetups depending on their wishes/demands and finally enabling them to complete the transactions together so that they can avail benefits by collective buying.
Pravin Jadhav, Founder of Wishberg who has been really excited about this new development, added that the new feature has been inspired by past buying behaviors in US and China,
“The concept of Shop Mob is inspired by Cash Mobs in US and Tuangou in China. We believe strongly in enabling offline commerce by connecting users with similar wishes. Shop Mobs are completely user driven and with them we seek to take online engagement offline.”
Further he updated that these behaviours have been seen in India too but in small pockets. Places like Aurangabad, Kolhapur have seen citizens’ groups booking premium cars like 150 Mercedes Benz and 101 BMWs in the matter of just one day!
Currently Shop Mobs is going live in only two cities – Mumbai and Bangalore. The team at Wishberg plans to expand it but at the moment, it wants to understand and take feedback from the users on the launch. Going further Shop Mobs would be unlocked in different cities depending on the user traction to the platform. The platform has been programmed in a way that once a certain city reaches to a threshold number, Shop Mob for that city will be unlocked.
So, if you wish to buy something that might interest your friends on Wishberg too then definitely Shop Mobs is worth a try. Creating these activities is a no brainer job. You just need to select a wish for which you want to do a Shop Mob and add the relevant meetup details. However, make sure that you have two followers for the wish you want a Shop Mob, these are time bound events and for now it is limited to groups of 5, 10 and 15. The below screen grab shows a Shop Mob for the Apple iPad mini.
Interestingly, Wishberg has made it clear on its blog that the startup is not making any money from Shop Mobs.
“We would have loved to, but unfortunately no. We don’t want our interests to come in between your wishes. We don’t want to take away the joy (yes!) of negotiating from you and moreover we really think you can really negotiate much better than we can and in return keep all the savings by avoiding paying any commissions / transaction money to us.”
An exciting move from Wishberg after they had rebranded themselves from Tyche’d (pronounced as “Tai-Kee”) last year. For a platform like Wishberg, Shop Mobs will not only give an incentive for users to join and be active but it makes sense from a business point too. You never know what can happen tomorrow, may be a brand will walk up to Wishberg and ask for creating a Shop Mob!