Winners of #LIDMAwards18

Lighthouse Insights Digital Marketing awards 2018 reveals the winning list

LIDMA 2018 winners

The wait is over! Winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18) is out. Yesterday we also revealed the complete list of nominations that were applied for #LIDMAwards18. A big thanks to our jury members (jury list one and jury list two) who over the last two weeks, have done a fantastic job in selecting the best.

A big congrats to the winners and thank you everyone for making #LIDMAwards18 a success. As you know, this award show has been executed completely online so in a week’s time your respective trophies would be delivered to your given address.

Here is the winning list:

CASE STUDY BRAND AGENCY AWARD

Best Brand Building Case Study (B2C)

Ola Share #FarakPadtaHai Ola Happy mcgarrybowen SILVER
The Other Men In Blue IndusInd Bank Dentsu Webchutney BRONZE
Windows 10 #DoGreatThings Microsoft India Wunderman BRONZE

Best Sales/Lead Generation Case Study

Max Bupa Health Insurance – Performance Campaign Max Bupa Health Insurance Co Ltd Columbus India BRONZE

Best Product Launch Case Study

Pushthelimit Samsonite Samsonite Autumn Worldwide GOLD
Star Gold Select Brand launch Star Gold Select HD DViO Digital SILVER
The Great Indian Chocolaty Robbery W.K. Kellogg Wunderman SILVER

Best Social Cause Case Study

1 Small Step For Cancer 1SmallStep Foundation Gozoop GOLD
Project Re-search – Beyond the Blue Whale The Colour of Grey Cells Dentsu Webchutney GOLD
Season of Joy SPAR Hypermarket Webenza SILVER
The Other Men In Blue IndusInd Bank Dentsu Webchutney BRONZE

Best Facebook Case Study

Big Billion Days 2017 – Facebook Live Big Billion Hunt Flipkart Internet Pvt. Ltd. Dentsu Webchutney GOLD
30 Years Of GIF ScoopWhoop Dentsu Webchutney SILVER
Kingfisher Sunburn Can Kingfisher Premium Lager 22feet BRONZE

Best Instagram Case Study

&charades &pictures TheSmallBigIdea SILVER
Wildcraft Wildlings Wildcraft India Dentsu Webchutney SILVER

Best Twitter Case Study

IPL- Rising Pune Super Giants Sponsorship Motorola Mindshare GOLD
#IAmGreenArmy Mahindra Lifespaces Gozoop SILVER
Season 7 GOT Star World India DViO Digital BRONZE

Best YouTube Case Study

VIVO Viewtube VIVO India WATConsult SILVER
The Big Billion Hunt YouTube Pre-roll Game Flipkart Internet Pvt. Ltd. Dentsu Webchutney BRONZE
HCL Concerts HCL BRONZE

Best Use Of Long Form Video

#1CroreChallenge Exide Life Insurance Co. Ltd. Autumn Worldwide GOLD
The Racist Keyboard Bridge Music Academy Dentsu Webchutney SILVER

Best Use Of Medium-length Video

Windows 10 #DoGreatThings Microsoft India Wunderman GOLD
#BuildingTogether Mahindra Lifespaces Gozoop SILVER
Boost Leveraged Machine Learning Boost – GSK India Mindshare BRONZE

Best Use Of Short Form Video

Shinde Sahi Bana Colours Marathi White Rivers Media SILVER
ChocoValentine Campaign W.K. Kellogg Wunderman BRONZE

Best Use Of Video Pre-Roll

VIVO Viewtube VIVO India WATConsult GOLD
Heinz – The Taste That Grabs You The Kraft Heinz Company Foxymoron SILVER
The Big Billion Hunt YouTube Pre-roll Game Flipkart Internet Pvt. Ltd. Dentsu Webchutney BRONZE

Best Use Of Virtual Reality

Deltin Caravela VR Delta Corp Ltd. SpectraVR BRONZE

Best Use Of Facebook Live

Facebook Live Big Billion Hunt Flipkart Internet Pvt. Ltd. Dentsu Webchutney GOLD
#GiftAHeart Jaslok Hospital Dentsu Webchutney SILVER
Pringles Big Bang Diwali W.K. Kellogg Wunderman BRONZE

Best Use Of Facebook Video

Christmas, Verticals Frames on Facebook The Wadhwa Group Netbiz GOLD
Bajaj Awkward Silence Bajaj Allianz General Insurance WATConsult GOLD

Best Use Of Real Time Streaming

Panasonic SoMuchToDo Panasonic India Sociowash GOLD
Facebook Live Big Billion Hunt Flipkart Internet Pvt. Ltd. Dentsu Webchutney SILVER

Best Use Of User Generated Content

Goomo with Mo Goomo Dentsu Webchutney GOLD
Season 7 GOT Star World India DViO Digital SILVER
HDFC TimeToSpendTime HDFC Life Dentsu Webchutney BRONZE

Best Branded Content Site – B2C

Swiggy My Valendine’s Swiggy Dentsu Webchutney GOLD

Best Branded Content Site – B2B

Do Big Stories: Powering Innovations Tata Tele Business Services Times Internet BRONZE

Best Branded Content Series

Horlicks Oats The Healthy Bowl GSK India Mindshare GOLD
Ultra Shorts Kingfisher Ultra Twilight Entertainment SILVER
Castrol POWER1 Cruising Legends Castrol Power1 Foxymoron BRONZE

Best Use Of Emojis

#GiftAHeart Jaslok Hospital Dentsu Webchutney BRONZE

Best Use Of GIFs

30 Years Of GIF ScoopWhoop Dentsu Webchutney SILVER

Best Use Of Native/Sponsored content

AMFI – Mutual Funds Sahi Hai AMFI iProspect + Dentsu X BRONZE
Where are the jobs? Bloomberg | Quint Budget 2017 iProspect BRONZE

Best Tech Innovation

The Racist JukeBox Bridge Music Academy Dentsu Webchutney GOLD
Boost Leveraged Machine Learning Boost – GSK India Mindshare SILVER
ScoopWhoop In-Flight Content App ScoopWhoop Dentsu Webchutney BRONZE

Best Millennial Case Study

#SingleAsAPringle W.K. Kellogg Wunderman BRONZE
Season 7 GOT Star World India DViO Digital BRONZE

Best Real Time Marketing Case Study

#7HourMarathon Duroflex Mattresses Happy mcgarrybowen GOLD
Mother’s Horlicks: Leveraging audience signals Mother’s Horlicks GSK India Mindshare SILVER
Targeting Cold And Flu Sufferers in 72 hours Otrivin GSK India Mindshare BRONZE

Best Influencer Case Study

Pushthelimit Samsonite Samsonite Autumn Worldwide GOLD
Wildcraft Wildlings Wildcraft India Dentsu Webchutney SILVER
#inLOVEwithSWITZERLAND Switzerland Tourism iProspect BRONZE

Best Mobile Marketing Case Study

ScoopWhoop In-Flight Content App ScoopWhoop Dentsu Webchutney GOLD
Suicide Squad On WhatsApp HBO India Foxymoron SILVER
NOWCONFER Mobile App Comverg Technologies Kestone BRONZE

Best Offline-Online Integrated Case Study

Spiderman Association Dell Inspiron Dell India GOLD
IPL- Rising Pune Super Giants Sponsorship Motorola Mindshare SILVER

Best Multi- Platform Case Study

Where are the jobs? Bloomberg | Quint Budget 2017 iProspect GOLD
#DataSuraksha Dell EMC India Timeus Interactive SILVER
Real Celebration – Dell India Dell India BRONZE

Best In Fashion

National Jeans Day fbb Social Kinnect GOLD
Mannequin Challenge Shoppers Stop Dentsu Webchutney SILVER

Best In Financial Services

Aditya Birla Capital’s Brand Launch Aditya Birla Capital Ltd. Foxymoron GOLD
The Marathon of Life Franklin Templeton Mirum India SILVER

Best In Real Estate

#BuildingTogether Mahindra Lifespaces Gozoop SILVER
The Wadhwa Group – Real Estate Brand on Digital The Wadhwa Group Netbiz BRONZE

Best In Insurance

#1CroreChallenge Exide Life Insurance Co. Ltd. Autumn Worldwide GOLD
Bajaj Awkward Silence Bajaj Allianz General Insurance WATConsult SILVER
Integrated Email Marketing – Max Life Insurance Max Life Insurance Pvt. Ltd. Columbus India BRONZE

Best In Retail and Ecommerce

Flipkart Big Billion Days 2017 Flipkart Internet Pvt. Ltd. Dentsu Webchutney GOLD

Best in Event/Movie

Book My Shoulder – The Music Run 2017 Fastrack – Titan India Pvt. Ltd. Dentsu Webchutney GOLD
Pizza Hut International’s 9000th store Pizza Hut Text100 SILVER
Kong on HBO HBO India Foxymoron BRONZE

Best in Television

Season 7 GOT Star World India DViO Digital GOLD

Best in Health and Fitness

Be Healthy Be Happy Metropolis Healthcare 21N78E GOLD

Best in Publishing

Panasonic SoMuchToDo Panasonic India Sociowash BRONZE