Instagram – the popular photo and video sharing network with more than 200M monthly active users has been popular primarily because of fashion bloggers. Celebrities have done their bit but the network is all about love for fashion. Which is why brands associated with fashion and lifestyle often leverage Instagram; also the activity on the network surges during popular fashion shows.
India is dominated by Facebook when it comes to social networks but witnesses 2.9% visitors activity on Instagram (acc. to Alexa). Even though the popularity has to gain in the country, that didn’t stop Wills Lifestyle India to play around with the network at the recently concluded fashion week.
While Facebook, Twitter was extensively used during the glamorous event, Instagram was used in cool ways too. The account which is followed by more than 3K fashion lovers, saw the brand posting cool videos, backstage pictures, magic of the drones, and much more.
Here, we have curated seven cool ways in which the brand used Instagram to bring the event to its followers.
1. Building the pre-event buzz
2. Backstage and line up for the day
3. Live coverage from the ramp
4. The magic of drones
5. Gaurav Kapur and Neha Dhupia on fashion
6. #Willsfashiontag booth
7. And the never ending videos of the event
The fashionable, final walk at the @masabagupta show #WIFW #SS15 @houseofmasaba
Final walk at #SamantChauhan #WIFW View on Instagram
Final line up at #VivekKarunakaran #WIFW #SS15