Wieden+Kennedy’s V Sunil Quits, Cadbury Bournville Takes The “Unwind Time” Positioning

Indian digital marketing stories which includes Sunil V, executive creative director, Weiden+Kennedy, Delhi has quit to launch his own venture, Mondelez India has reintroduced Cadbury Bournville and has launched a new campaign conceptualised by Ogilvy & Mather and others

Wieden+Kennedy’s V Sunil quits the agency, to launch own venture: The creator of the Make in India and Indigo Airline ad campaigns, Sunil V, executive creative director, Weiden+Kennedy, Delhi has quit the agency to launch his own venture outside of advertising and marketing. Mohit Jayal, director at Wieden+Kennedy India has also quit the agency to join Sunil as his partner in the new venture. Patrick Cahill has relocated from W+K New York as the managing director of the India operations.

Former Mint Lounge editor Priya Ramani joins Juggernaut: Juggernaut, a book publishing start-up that aims to give authors both a digital and a physical platform, has appointed Priya Ramani, well-known features editor, as editor-at-large for its digital list.

AdGlobal360 wins Fenesta digital mandate: AdGlobal360 (AGL) has won the advertising duties for Fenesta, a windows and doors company, after a pitch that took place in Gurgaon. The account will be handled by the agency’s Gurgaon office.

Cadbury Bournville takes the “unwind time” positioning: In today’s times people often miss out on connecting with themselves and hence the intrinsic desire and craving to slow down and savouring the moment. To remind a busy executive or a homemaker to take out time for unwinding, Mondelez India has reintroduced Cadbury Bournville and has launched a new campaign conceptualised by Ogilvy & Mather.

Cheil India makes Senior Creative Appointments: Cheil India today announced the appointment of Vijay Simha and Aneesh Jaisinghani as a part of the senior creative leadership, reporting to Sagar Mahabaleshwarkar.

Dentsu India promotes Narayan Devanathan to group executive and strategy officer: Dentsu India has promoted four senior executives for strategic purposes. Narayan Devanathan, who is currently the CEO of Dentsu Creative Impact Group and national planning director (Dentsu India – North), is promoted with immediate effect to group executive and strategy officer, Dentsu India.

Mullen Lintas’ new TVC for Crabtree inspires Class with Class: A high sense of professionalism and product quality has made Crabtree a distinguished brand over the years. A part of the $1.4 billion Havells India, the brand’s aesthetics and modern technology have blended together to position it as “not just any other switch.” Based on the insight of seeing something classy and behaving likewise, the brand’s latest TVC, conceptualised by Mullen Lintas, has highlighted the concept of “Class inspires class.”