Why Did Facebook Acquire Face.com?

by Prasant Naidu on June 19, 2022

in Insights

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Over the last few months, Face.com, the Israel based startup had been in news for it’s cool application that recognizes people’s faces in digital images in desktop and mobile and the rumor that it could be the next to be acquired by Facebook, has finally been confirmed. Gil Hirsh, the CEO and co-founder confirmed the acquisition yesterday on the official blog.

Facebook has acquired Face.com! Our mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people’s lives, and incorporate remarkable technology into everyday consumer products. If you’re anything like us, Facebook is a part of your life every single day.  We keep up with our friends and family, share interesting (or mundane) experiences from our daily lives, and perhaps most importantly for us, we share a LOT of photos.

The news has also been confirmed from Facebook as told by AllthingsD. However the full terms of the buyout haven’t been disclosed yet but TNW thinks that we can expect that figure to go anywhere near to $100 million figure and the deal is expected to be finalized in the coming weeks.

But why did Facebook acquire Face.com?

1. To make its mobile strategy strong: If you have been following Facebook’s acquisition strategy and the startups it has acquired in the recent past then it isn’t a tough question to be answered. Along with Instagram, Facebook in the recent past, has acquired startups such as Karma, Lightbox, Glancee, Tagtile, etc. to strengthen it’s mobile strategy.

SEE ALSO: Facebook Wants To Own The Mobile World

Facebook is very well aware that it is a clear winner in the web world but it has been lacking in the mobile space. On an average 300 million pictures are uploaded every day on Facebook which is a good news but the bad part is that you still can’t tag people on mobile. So clearly one of the reasons why Facebook bought Face.com is to strengthen its mobile strategy. Chances are that Facebook may look for tying up the Instagram features plus the Face.com features all together in its new app launched recently on iOS, Facebook Camera to provide users a great experience.

2. To hire better talent: Another reason and a prominent one too adopted by most of the big players these days in the market is acquiring for the team. Twitter did the same when it acquired Posterous and Facebook has done the same by acquiring Face.com. Along with Face.com, Facebook has also hired Gil and his team. Gil and his team have not only been designing the Photo Finder but  their recent launch of Skynet that can guess your age and mood, sums up the potential of the team.

Like Instagram and Facebook’s acquisition was a match made in heaven, so is Face.com and Facebook. The potentiality of Face.com will not only make organizing of pictures more easy but it will provide better mobile experience to users in the coming days.

Do you think the same since the world is now moving into smaller devices?

Image courtesy: slashgear.com

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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  • Supriya

    one other use of such an acquisition is that now facebook can be used to connect with lost family members (e.g. siblings separated in natural disasters, lost or adopted children can find their parents)….its actually tough and might not be accurate too because siblings or children do not resemble their family every time but still this is one way that facebook can help people make their lives brighter :-)

    also even if two physically resembling people are not related, this is one interesting way someone can connect with his look alike irrespective of his/her location…

    • http://lighthouseinsights.in/ Prasant Naidu

      face recognition will have a lot of advantages and this could be use in the security things. I am not sure but I know MZ will figure out that’s why he has paid close to 100 million :) thanks for your comments Supriya.

  • Molly Gorman

    I think the domain itself has huge value, if the FB uses it it will be even better for the users to type just Face and they will will be in Facebook!

    • http://lighthouseinsights.in/ Prasant Naidu

      yes i have been hearing this but i think the app of face.com will add lot of value on its mobile :) thanks for you comments Molly

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