UPDATE: We suspected it right! Virat was so ‘wrogn’ on Twitter for the launch of his brand ‘Wrogn’ on Twitter. Wrogn is Virat’s breakaway youth fashion brand launched rather uniquely.
So guys “WROGN” is…. my breakaway youth fashion brand. Follow my brand @STAYWROGN Hope you enjoyed my tweets today 🙂
— Virat Kohli (@imVkohli) November 20, 2014
Social media is a double edged sword specially for brands and celebrities. While a celebrity selfie can get a 1000 plus retweets, a simple typo can get the same celebrity to be the talk of the town for the wrong reasons. And to add to it – Twitter comedians are always on the look out for such incidents to lighten up their day and set Twitter on a fun riot.
Right now this is the case with star Indian cricketer Virat Kohli. High on the success of his recent India-Srilanka win, Virat might be breaking is head for his tweets. But five tweets all in a day with a rational time gap? It looks like a deliberate typo to me. If this is a cheeky way to get people talking and later reveal a new brand – probably named ‘Wrogn’ – for which he is the new face, then it is a brilliant pre-campaign buzz by the brand. But, we don’t know that yet!
Here is what Virat shared on Twitter today, was that a hangover effect?!
It does look like a planned digital PR push but what the heck? Those tweets have given an adrenalin rush to the Twitter comedians who were pretty much bored with the same old hashtags.
While we figure out what is the new brand the cricketer has endorsed, here is a list of funny tweets from #WhatViratDid:
Virat Kohli & Shahid Kapoor makes spelling mistakes Girls: Aww, so cute A normal guy makes spelling mistake Girls: Uneducated, filthy guy — Sunil (@akshaykanitkar) November 20, 2014
Looks like Virat Kohli is totally disoriented. Please schedule an Ind-SL match asap.
— Sidvee (@sidvee) November 20, 2014
Virat Kohli : Saw Bagn Bagn with a bogn gf today. To be honest it did feel right. If it feels right can it be wrogn? i’m sticking with bogn.
— Keh Ke Peheno (@coolfunnytshirt) November 20, 2014
#WhatViratDid Used the wrogn spelling for Ajay Devng.
— Ramesh Srivats (@rameshsrivats) November 20, 2014
Anushka Sharma : Sab Mujhe Duck Duck bol ke tease karthe hai Virat Kohli : Kuch nai, Be Strogn Anushka : WTF
— Akshay (@ComedyBanda) November 20, 2014
Interviewer: What is the spelling of Ajay Devgn’s surname? Virat Kohli: D E V G A N. Interviewer: Wrogn. — Ojas. (@Ojasism) November 20, 2014
Which is Virat Kohli fav song? Mujhe wrogn de..mujhe wrogn de..mujhe wrogn de wrogn de mujhe wrogn de.. — Keh Ke Peheno (@coolfunnytshirt) November 20, 2014
Kohli: Sorry about today Anushka: Its ok but don’t make typos. Its wro’ng’ not wro’gn’ K: Ok gn ! A: Again ‘gn’ ? K: GN = Good Night BC !
— The-Lying-Lama (@KyaUkhaadLega) November 20, 2014