WhatsApp India

WhatsApp seems to be on a roll. After the jaw dropping acquisition of the world’s most popular messaging app by the world’s biggest social network Facebook for $19 billion, the messaging app has claimed to have 40 million monthly active users in India.

Initially reported by Medianama, the figures were shared by the company’s Vice-President, Business Development Neeraj Arora with Times of India.

Whatsapp had last shared its user numbers before the DLD Conference in Munich in the month of January. WhatsApp CEO Jan Koum had then announced that the mobile messaging service had more than 430 million monthly active users globally and 35 million active users came from India. This also means that WhatsApp has been witnessing an approximate growth of 5 million active users every month from India.

While WhatsApp has been the leader in the country in terms of user adoption, the messaging apps space has turned quite competitive. While WeChat and Line are busy forming business partnerships to entice users without sharing India specific numbers, Hike the home grown messaging app and Viber which was recently acquired by Rakuten has shared India specific numbers.

In an interview with DNA, Country Manager, Viber India, Anubhav Nayyar stated that the app is witnessing 4 million active users from its base of 16 million from India.

Hike also shared that it has crossed the 15 million user milestone. It added that over 80% of its users are under 25 years of age, thus claiming to be India’s number one youth messaging app. Hike shared the news on the very day the WhatsApp acquisition news broke out, coincidence?

Prasant Naidu

Founder and Blogger at Lighthouse Insights.

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