WhatsApp, the leader in the mobile messaging app, has once again proved its dominance in the country. As reported by Medianama, WhatsApp has stated that it has crossed 25 million monthly active users in India. The statement was made by Neeraj Arora, business development head, WhatsApp, in an interview to CNBC TV18.
The new numbers come close on the heels of its numbers revealed in the last quarter. In the month of August, the four-year old messaging app while introducing the Voice Messaging feature, had revealed that the app was up from its 250 million to 300 million active users.
Besides the app had also revealed that India contributed 20 million monthly active users. Along with India, countries like – Germany, Spain and Mexico are the only other countries that have over 20 million monthly active users.
Apart from revealing the numbers, Neeraj also ruled the possibility of the app selling out to giants like Facebook and Google. In fact there were big rumors at one point that WhatsApp was going to be bought by the search giant to compete with other messaging apps. But right now chances are bleak and Google has been concentrating more on its own product Hangout while integrating with the regular chat on Google+.
In the interview, Neeraj reiterated that the company is staying away from endorsements even though players like Line and WeChat have been doing it aggressively. The company that boasts of zero spends on marketing added that, “WhatsApp is steering clear of endorsements and will let their new feature enhancements on the voice message, photo and video platforms do the talking.”
However, Neeraj emphasized on the Reliance deal which the company considers to be a success and once again emphasized how important is operator tie up. Though he dismissed the idea of building a B2B app – a trend that is being adopted by quite a few newborn chat apps. The reason provided by Neeraj was that the company has no sales team to carry out the objective of having a B2B app.
The Indian market is getting crowded with messaging apps like Hike, the home grown messaging app from Bharti SoftBank; the Chinese messaging app from Tencent, WeChat and the Japanese app Line, backed by Line Corp, a unit of South Korea’s biggest Internet search provider NHN Corp. Out of these the recent one to share the growth numbers was Line, which revealed last month that it has 10 million users and it wants to double it by year end. However, the numbers revealed by Line are registered users and not active numbers.
The new numbers shared by Neeraj are truly encouraging for the app and moreover they have come at no marketing cost unlike other players.