Indian television channels have started dating social media. It is a pretty obvious move when Indians are spending decent amount of their time on social media. However Imagine TV, one of India’s leading Hindi General Entertainment Channel which launched its glamorous show “Gajab Desh Ki Ajab Kahaaniyaan” hosted by the glamorous drama queen Rakhi Sawant is aggressively banking on social media. Imagine has roped in a deal with What’s-On-India as their exclusive preview partner for this show that has started screening from 29th July 2011.
The tie up means that What’s-On-India will promote the show on all of its existing platforms such as the TV channel, web portals, mobile portals, etc. This will include What’s-On-India portal and on all it’s vibrant social media networks. The relationship will also mean What’s-On-India doing lot of contest, e-promotions, etc. as confirmed by Nikhil Madhok, Sr. Director – Marketing & Communication, Imagine TV, says
“Imagine TV has been in the forefront of bringing innovative and quality reality programming to audiences. The launch of “Gajab Desh Ki Ajab Kahaaniyaan” is yet another step in this direction. What’s-On-India will undertake a series of interesting promotional activities including contests, program showcase and exclusive website e-promotions to drive awareness for the show.”
The move undoubtedly is an interesting one as Imagine itself has a healthy presence on Facebook, Twitter and Youtube. One of the reasons why Imagine is doubling its online promotion efforts is obviously to reach across a bigger audience and in a way to stay on top of the competition. Definitely this move will create lot of eye balls as What’s-On-India since it is one of the favorite guide for 500+ television channels and also has an awesome community on social media too.
With so many channels sprouting on the Television survival for channels is really tough and reality shows make it more difficult. Do you think such tie-ups will bolster TRP ratings for programs? At our end we think this aggressive move which will gather some eye balls but end of the day if the content fails before viewer’s then neither social media nor the oomph factor of our Rakhi Sawant can help.