KFC initiates a ‘confidential’ digital campaign: Fast food chain KFC has launched an interesting digital campaign in India. Mumbai-based digital agency Blink Digital has executed the campaign for the brand. Blink has launched KFCConfidential.com - an exclusive website which can be accessed only by one person at a time, for 30 seconds only. The website is created for the launch of KFC’s new product which is yet to be announced. 150 visitors who access the website will stand a chance to win private passes to KFC’s pre-launch event slated this week.
Gaurav Soi joins Dentsu Webchutney as EVP: Dentsu Webchutney has roped in Gaurav Soi to head its new business operations nationally, as EVP. Soi will report to Sidharth Rao – CEO, Dentsu Webchutney. Prior to this move Soi was SVP at Havas Worldwide, Mumbai.
FreeCharge launches ‘#ReverseTheCharge’ campaign targeted at urban youth: Digital payments platform FreeCharge has launched its new brand campaign called ‘#ReverseTheCharge’. As part of the larger campaign, the new TVC re-in forces the brand’s connect with the youth and builds a stronger brand connect.
Times Internet’s Dineout launches digital campaign: Dinner table reservation app Dineout has launched a digital campaign comprising a series of films. Titled ‘The Endless Wait’, the campaign will run till mid-January.
RBI dismisses social media rumours over scribbled notes: Dismissing rumours on the social media, the Reserve Bank today said all notes including those with scribbling will continue to be legal.”
YouTube Rewind: What India watched most in 2015: So, here’s listing 10 most-watched videos across categories in India and the world.