What BuzzFeed’s VR Expert Does, Twitter Now Lets Advertisers Target Emojis

World digital news - Augmented video is hot among publishers these days, but they’re still figuring out how to execute them, Twitter is launching a new way for advertisers to target users that have tweeted with a certain emoji or engaged with tweets with a certain emoji, and more

Converse Made by You: Converse Made by You, a film celebrating Chuck Taylor wearers, has been recognised for excellence in editing at the AICP Show. The film, released in March 2015, is part of is an integrated advertising campaign clebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years.

YouTube Director lets SMBs film professional video ads from their phone: YouTube just launched a new tool called “YouTube Director” — a video ad-creation tool aimed at SMBs that allows them to film professional video ads from their phone. According to the announcement, YouTube Director includes a suite of products “… that make video ads more accessible to businesses.”

Green is in, yellow is out in Google text ad labels: Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the green test is taking hold and is replacing the yellow labels that have been in use since Google first adopted the “Ad” icon treatment instead of shading in 2013.

Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done: Today, social media intelligence platform Unmetric is releasing a tool that can help generate ideas for the many online campaigns brands create. Called Discover, it allows a marketer to find popular topics, such as ones relating to holidays or other events, and then see the public organic and promoted posts from brands in a particular industry around those topics.

Taboola teams with AppNexus to sell native placements programmatically: Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus advertising partners will be able to buy placements in Taboola’s content recommendation widget programmatically. Eighty-five advertisers have already run native ad campaigns on Taboola through AppNexus, the companies said.

Twitter Now Lets Advertisers Target Users Who Tweet Emojis: Just in time for next month’s “World Emoji Day” (which is apparently a thing on July 17), Twitter is launching a new way for advertisers to target users that have tweeted with a certain emoji or engaged with tweets with a certain emoji.

Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months: Facebook has found that 1.15 billion people around the world have logged in to Facebook using at least two different devices or browsers over a 90-day period.

Day in the Life: What BuzzFeed’s VR expert does: Augmented video is hot among publishers these days, but they’re still figuring out how to execute them. Among them is BuzzFeed’s Ben Kreimer, a fellow at the publisher’s Open Lab for Journalism, Technology, and the Arts, formed to come up with new tools to benefit BuzzFeed’s reporting and release them as open-source.