Welcome To Jifi, India’s First Social Banking Account From Kotak Mahindra Bank

Kotak Mahindra Bank has launched Jifi, a fully integrated social bank account designed for the tech-savvy socially connected generation, with account updates via Twitter and social loyalty points

Kotak JiFi

Kotak Mahindra Bank has announced the launch of Jifi, a first-of-its-kind fully integrated social bank account designed for the tech-savvy socially connected generation of today. Jifi integrates social media platforms like Twitter and Facebook with mainstream banking for secure and seamless on-the-go information.

Opening and operating the account is socially enabled. You can open a Jifi account by signing up via Facebook or email to get an invite. Implemented with the help of digital agency IBS, JiFi has been designed to fit into the social networking ecosystem.

Account updates can be received on Twitter as a Direct Message (DM) by simply tweeting to the Twitter handle @KotakJifi with predefined hashtags. The bank’s dedicated Twitter handle @kotaksync will send out these messages, thereby eliminating human intervention and maintaining confidentiality.

Customers can earn transactional loyalty points for specific banking activities, and social loyalty points for inviting and adding friends to the Jifi network, liking/commenting on Facebook, etc.

Further, each referral can also earn them social loyalty points. These points can be redeemed for offers and can also be transferred to friends who are part of their Jifi network.

Jifi makes a grand entry on social

The social bank account made its grand entry on social. Jifi was launched exclusively at a blogger meet in Mumbai, Bangalore and Delhi on Sunday, where the audience tweeted using the hashtag #JifiIsHere. Jifi’s Twitter handle was launched amongst drumrolls, starbursts and champagne showers. Reflecting a cool personality and tweets made in the first person, Jifi has an interesting bio that reads, “Ello! I’m Jifi. I’m here to bring some zing to your moolah management aka banking. My features – they’re awesomesauce! And my personality ain’t bad either 🙂

Simultaneous updates were also shared on Jifi’s Facebook page. The social edge provided by a Jifi account have been explained with the help of videos, shared on its social networks. This short funny video explains the rewards for referring friends on Jifi:

Designed for a socially connected generation

With Jifi social banking, banking as we know it is going to change. Designed in keeping with the needs of the young, social-savvy, forever connected crowd, Jifi has all the required features to hook them. No minimum balance conditions, high interest on balances over Rs. 25000/-, ability to transact via social media platforms, social loyalty points for inviting friends/liking, commenting on Facebook, free one-year subscription of Kotak MoneyWatch to keep a check on investments coupled with on-the-go information through mobile app updates.

Besides, Jifi’s social presence is also appealing with its cool personality, plus it rewards with loyalty points to be friends and like/comment on its updates. The next generation will certainly go for it.

As per the website, 1387 people have already connected to Jifi. Currently available in 10 cities of Mumbai, Delhi, Chennai, Kolkata, Bengaluru, Hyderabad, Pune, Coimbatore, Jaipur and Lucknow, Jifi might need to grow in other cities soon.