WeChat, the Chinese messaging app from Tencent has formed a partnership with JagranJosh.com to bring admission and enrollment-related information for students and government job aspirants. The information will be available through the Official Account on WeChat, which will also provide competitive exam aspirants and Government job seekers with relevant information.
WeChat was the fastest growing messaging app last year globally and in India followed by WhatsApp. It stated that the official account of JagranJosh, an education and career forum, will feature an education tab and job aspirant tab that would show users information. Users would be provided with information about Delhi University cut-offs and admission lists, while job seekers can look for information about opportunities in the Indian Army, Railway, Navy and Air Force in the Job Aspirant tab.
WeChat has been pushing its branded accounts to a selective brands where by brands have a defined page to interact with fans who follow them and push their marketing message too. Brands using the feature include Café Coffee Day, AskMe, Headlines Today, BBC India, Jagran, Zee, Stayfree India, Hungama among others.
Nilay Arora, Head of India operations at WeChat India had earlier shared the company’s strategy about WeChat Official Accounts with LI. “Whether it was the official news account of BBC India or the local search Ask Me or even the Stayfree account which is a very interesting account where women get a chance to ask questions to the brand which otherwise they wouldn’t want to,” he informs on the growing popularity of official accounts which still isn’t open for all brands. The reason being WeChat wants to be very cautious with the brand association for official accounts since Nilay feels that the Indian consumer is still not that open with such messaging led brand engagement.
During the same time Nilay had shared that these associations are only platform integration and not about any financial engagement. However, the same cannot be confirmed for the latest tie-up.