Times Internet elevates Satyan Gajwani as MD, Gautam Sinha is now CEO: Times Internet has elevated its CEO, Satyan Gajwani, as Managing Director, while Gautam Sinha will replace him as CEO. Sinha was till now COO. Vineet Jain, MD of Bennett, Coleman & Company, will continue to serve as Chairman of Times Internet. The new appointments will be effective from April 1, 2016.
WatConsult launches eCommencify: WATConsult, a leading digital media agency from the Dentsu Aegis Network, has recently launched its go to market e-commerce solution, eCommencify. eCommencify combines the brand expertise and capabilities which is built offline with the online ecommerce ecosystem.
Set Wet gets a deo makeover: In a new campaign conceptualized by Taproot Dentsu, a very impish Ranveer Singh strives to reposition the gel brand into the deodorants market.
Parachute Advansed touches hearts with its new Holi campaign: The over three minutes campaign conceptualised by McCann World Group takes an emotional route to connect with the audience. The brand has been very subtly placed in the video and the endearing storyline strikes an instant connect. A lot of conversations took place on social media, with people widely sharing the video because of its apt messaging. It highlights the message that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun.
ESPNcricinfo launches four digital videos for cricket fans on the eve of World Cup T20: ESPNcricinfo is coping with the cricket fever in the air with four flagship digital video series, that aspire to bring the game closer to Indian fans. To provide comprehensive coverage of the World Cup T20, ESPNcricinfo has introduced ‘Match Day’, ‘On the Road’, ‘Polite Enquiries’, and ‘Two Men Out’.
Oppo plans marketing blitz for ICC WT20: The official global partner of ICC in the mobile category for four years Oppo Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.
#PappuNahiSmartBano says RentoMojo: Titled #PappuNahiSmartBano, the campaign features quirky creatives that educate consumers about the benefits that come with renting furniture as opposed to buying.
Believe it or not, the Airtel Girl is fed up of 4G: The chatty lass is off to the mountains in search of some peace, less talk, and no 4G. She is, however, surprised to discover that there’s no escape from Airtel 4G even in the most secluded locations. This is the plot of the brand’s new campaign which went on air during the India-New Zealand ICC World T-20 Cup match yesterday.
Biba changes the conversation again: Biba, an ethnic apparel brand, has always been a pioneer in setting trends in ethnic wear. After its powerful message on gender prejudice in arranged marriages, it has come up with yet another gripping digital film on dowry, a social iniquity which is still prevalent in our society. The film was launched on the eve of International Women’s Day.