Watconsult Launches Command Centre, By December 400 Million Internet Users In India

Indian digital marketing news which has Watconsult Launches Command Centre, By December 400 Million Internet Users In India

1. OLX Weaves an Emotional Story with Focus on Cars: In its latest endeavor, OLX has launched a new campaign titled ‘Aadhe tere - Aadhe mere’ where the brand has kept its focus on buying and selling of used cars.

2. India to Cross 400 Million Internet Users by December 2015: The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year, according to a report ‘Internet in India 2015’, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.

3. Leo Burnett Elevates Saurabh Varma as CEO, South Asia: Jarek Ziebinski, Chairman and Chief Executive Officer (CEO), Leo Burnett Asia Pacific has announced the elevation of Saurabh Varma, currently CEO of Leo Burnett India, to CEO for the agency’s operations in South Asia.

4. The Quint is Facebook’s only fully digital partner in India to launch Instant Articles: The global giant and The Quint have struck a winning combination. The Quint is Facebook’s only fully digital partner in India to launch Instant Articles. Prior to this, Facebook had launched Instant Articles in the US with partners like New York Times, The Guardian, BBC, NBC and National Geographic.

5. India Infoline launches campaign for ‘IIFL Markets’: The Fortune 500 listed broker, India Infoline , a part of the diversified financial services entity, IIFL Group, has launched a new TVC as well as print campaign for their stock trading application “IIFL Markets” version 2.0.

6. Camlin’s TVC for Tora Pens captures their vibrant spirit: Camlin, the well-known stationery and colour product brand has introduced Tora pens in a variety of colours to allow fun-seeking youngsters to express their creativity. The objective of the commercial is to showcase these benefits.

7. Watconsult launches command centre for brands for digital crisis management: Digital media agency Watconsult, has created a state-of-the-art social media command center for real time social monitoring and social crisis management. To be called SocialCRM247TM, the command centre has been set up inside the agency’s Mumbai office. SocialCRM247TM will not only track web conversations around brands but also measure sentiments and impacts of the same. SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management.

8. Mint launches ‘EmTech India’ in collaboration with MIT Technology Review: Business daily Mint, in collaboration with Massachusetts (MIT) Technology Review has brought the India chapter of EmTech – an iconic global platform that has been inspiring innovation in the field of technology through the years. The search is on for the top 10 young innovators from India.

9. Leo Burnett’s new campaign for He Deodorant sees women urging to #ShowMenSomeLove: Leo Burnett’s new campaign for Emami’s He Deodorant spins an interesting twist to this year’s Men’s Day celebrations on November 19. The Indian brand that has taken a stand on International Men’s Day, has launched a new campaign with the tagline #ShowMenSomeLove platform

10. Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study: In its sixth year globally and third in India, Meaningful Brands – Havas’ metric of brand strength, shows how our quality of life and wellbeing connects with brands at both a human and business level. The study covers 1,000 brands, 300,000 people, 34 countries and 12 industries.

11. HDFC Bank awards creative duties to Leo Burnett: HDFC Bank has awarded its creative mandate to Leo Burnett. The creative agency is currently working on an integrated campaign titled “Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein,” to reinforce the brand’s position as India’s premier digital bank in India.