“Satyamev Jayate”, the popular television show that goes by the motto of bringing change in the society by raising and supporting causes is back for its third season. The first season of the show premiered on 6 May 2012, marked the television debut of popular Bollywood actor and filmmaker Aamir Khan.

The third season is also being hosted by Aamir which would be aired on Star Plus.

Backed by the success and support from the social media audience and the chatter regarding the show, the makers and Star TV have decided to engage with the audience in a smarter way. Star Plus has decided to give fans the power to unlock the promo of the fresh show on Twitter, before any online or offline platform.

The above Twitter update makes it clear that the promo will be unveiled when the ticker reaches to 100. So if you are a fan and excited about the show then you will have to tweet and help the ticker touch 100. While the ticker increases with every tweet, users on Twitter also get to know about the show.

While this isn’t unique, it is a smart way to create buzz about the show. Right now the ticker stands at 25% after a day the tweet was posted by the television network.

Meanwhile, the social media channels of the show - Facebook and Twitter have started promoting the show. Going by the visuals, looks like the show this time is going to push its message of change happening with #MumkinHai (it is possible).

The website also has a section with the same name “Mumkin Hai”; it is listing how the social stories taken up by the show have not settled with time but bringing in change. In fact the new series goes by the tag line - Change is possible, you can make it happen.

Prasant Naidu

Founder and Editor at Lighthouse Insights.

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