Vine is being put to use in many interesting ways ever since the mobile app was acquired by Twitter in the beginning of this year. Enabling one to easily capture short looping videos of 6 seconds or less, Vine videos can then be shared on Twitter to spread 6-second video stories to one’s followers. Leveraging this feature, the Asian arm of the VML network, VML Qais, a full-services digital agency, has created a Vine video to promote the newly launched Color Stay Ultimate Suede lipstick by Revlon.
The newly launched lipstick is food-proof and that was needed to be highlighted visually. In the process of finding an innovative and engaging way to tell Revlon’s Twitter followers about the USP of the new lipstick, the agency created a custom vine for Revlon.
You will love the Revlon Colorstay Ultimate Suede Lipstick with all-day long wear color and food proof form… https://t.co/jwlxyyxUIJ
— Revlon India (@RevlonIndia) June 20, 2013
With this Vine video for Revlon, VML Qais has joined some of the first companies in India to develop such a piece of content. The agency has been quite innovative with its social media promotions for Revlon. Recently, it ran a social media campaign for Revlon’s lip balm stain that helped build positive affinity towards the product as well as the brand, through a series of creative activities on social media platforms like Facebook and Twitter.
Some time back, VML Qais helped launch the Revlon ColorStay Whipped Crème after conducting a series of polls on Facebook, to better understand the mindset of Indian women and their attitudes and habits towards foundation. The Facebook community was consulted about their specific needs and concerns, and the insights gained therein were incorporated into the launch campaign.
We are certain to see more Vines doing the rounds in India. Quick, shareable and bite-sized pieces of video content provide an easy way to push brand messages on the micro-blogging network.