Are you the likes of who follow Eminem, Rihanna, Arctic Monkeys, etc. then you must be aware of V Festival supported by Virgin Group. V Festival, the annual music festival held in England during the penultimate weekend of 20 and 21st August is back. This year Virgin Mobile India ltd, a joint venture of Tata Teleservices and Virgin Group is organizing the trip to V festival and 4 lucky winners will get a chance to be a part of this event. So if you ever had dreamt of watching super rock stars performing in front of you, then Virgin Mobile which thinks “Hatke” for the Indian youth is all set to make it a reality.
However to make your dream a reality you will have to earn it. So if you want to stand a chance to watch the V festival live at Hylands Park in Chelmsford and Weston Park in South Staddordshire in UK, then you need to be a part of the Virgin Mobile India contest on Facebook. Like their page and enter the contest by sharing your craziest experience that you ever had at a music concert. It is that simple but make sure that your answer is a wacky one and hurry up as the contest ends on 29th July,2011. The contest also has iPods as prizes and if you are an existing Virgin mobile customer, then you stand a chance also to win 3 passes for the V Festival. So are you still waiting, Rihanna lovers?
The move has already started making moves on Virgin India’s Facebook community as seen in one of the threads on its wall.
Virgin India’s latest campaign has hit the jackpot by focusing on the Indian Youth on Facebook. This is an ideal example where a target audience has been reached and apt content like music. It definitely shows genuine Brand Engagement on Facebook.