BoxTV, the year-old video streaming service from Times Internet (a Times Group company) that has more than 14,000 hours of content — primarily Bollywood and regional content that includes movies, TV shows and documentaries – is aggressively focusing on international markets. Available in nine languages for customers outside India, BoxTV has introduced its mobile enabled payments for customers residing in UK.
One of the first-of-its-kind initiative to expand in international territories that are basically dominated by Indians, the move will allow customers to buy the mobile packs from any operator in UK and charge the payment to their phone bills, with the help of BoxTV’s mobile billing partner Fortumo. In doing so BoxTV is eliminating the hassle of credit card usage and providing the ease of making quick payments too.
Mobile enabled payment feature is the extension of BoxTV’s similar service that it had launched in India last year. The company had tied-up with Estonian payment service Fortumo to roll out the service in India while teaming up with four Indian telecom operators – Idea Cellular, Vodafone, Airtel and Tata Docomo.
According to the company, the mobile payment feature has been growing threefold in India and hence is the natural extension in UK.
Other market players like Ditto TV, an online streaming portal from the house of Zee Entertainment Enterprises Ltd. recently partnered with Fortumo to launch operator billing solutions to its consumers. Last December, online Indian television and movie streaming service Spuul tied up with Boku, a mobile online payments company for a similar carrier billing services.