Amazon adds 100 new Dash buttons & triples the number of available brands: Amazon has added more than 100 new Dash buttons, tripling the number of brands now available to Amazon Prime members who use the WiFi connected gadget to purchase household goods.
IBM’s digital agency buys Bluewolf to accelerate its strategic alliance with SalesForce: IBM has made a large scale acquisition into the agency landscape with the purchase of digital consultancy Bluewolf in a deal rumoured to be worth $200m as it seeks to further its strategic alliance with marketing cloud provider SalesForce.
Video ads are coming to Facebook Instant Articles: Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged that video advertisements are coming.
CNN Is Joining the NewFronts as It Pushes Further Into Digital Video: The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar.
TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital: Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
Quora’s first acquisition is Arab Spring instigator’s Q&A site Parlio: “Ex-con” isn’t normally something you find on a founder’s resume. But Google employee Wael Ghonim went to jail for sparking the Egyptian Revolution. Now he might be wearing some golden handcuffs instead, as his startup Parlio just became Quora‘s first acquisition.
Red Bull Media House opens up sports content to Reuters: Publishers that subscribe to Reuters’ Media Express platform are in for an influx of radical content. The company has partnered with Red Bull Media House to bolster its global action sports coverage, which it’s making freely available to the 3,000 publishers within its network, and to any others who want to register for free.
Dentsu names James Hawkins as chief digital officer of Dentsu media APAC: Denstu has promoted Dentsu Möbius CEO James Hawkins to the wider role of Dentsu media chief digital officer APAC. Hawkins will take on the new role in addition to his current role, reporting into Takaki Hibino, CEO Dentsu and Dentsu media Asia Pacific, and Rosalynn Tay, CEO Dentsu Aegis Network Singapore.
Mic is plotting a European expansion: Mic, the millennial-run news outlet that caters to millennials, is looking to conquer Europe. The 5-year-old publisher covers everything from politics to digital culture and has 18 million monthly unique visitors in the U.S., according to comScore.
Instagram is coaching advertisers to approach it exactly the same way they do Facebook: Instagram has been telling advertisers directly to start treating the platform like Facebook, down to using the same creative in ads on both platforms — and to rely less on free, organic reach in the age of the algorithm.