InMobi to pay nearly $1 million following FTC charges of location tracking deception: Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their locations without knowledge and consent.
KFC Man Meals: Ogilvy Johannesburg’s radio advertising campaign for KFC South Africa, “KFC Man Meals”, has won the Radio Grand Prix at Cannes International Festival of Creativity, following on from the recently awarded D&AD Yellow Pencil for Radio. The sad fact is that guys who like cocktails are afraid to admit it because they are branded unmanly.
SoundCloud launches Suggested Tracks feature to rival Spotify’s Discover Weekly: SoundCloud has started rolling out a new way for people to discover music and audio files on its service. Called Suggested Tracks, this feature analyzes your listening activity to surface the tracks and artists you may not have heard before. As the war among music services continues, this is SoundCloud’s answer to Spotify’s Discover Weekly offering.
Twitter wants to sell its NFL ad spots for more than $50 million: Twitter paid $10 million back in April for the right to stream 10 of the NFL’s Thursday Night Football games. Now it’s trying to make its money back.
Nielsen Acquires Repucom As It Pursues Surging Sports Marketing Budgets: Nielsen is looking to score more sports marketing dollars with its acquisition of Repucom, a sports research firm founded in Australia and now based out of the US.
PebblePost’s updated platform makes direct mail more like digital ads: PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized physical color mail.
Google launches AdSense Labs for publishers to test new features: On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads.
Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format: Snapchat’s Live Stories — curated collections of photos and videos people post around a live event — are more like YouTube than TV. But like YouTube, the mobile app’s programming is starting to resemble the polish of TV, by increasingly incorporating pre-recorded footage and applying post-production treatment.
This Report Says Ad Blockers Cut Publishers’ Mobile Load Times in Half: Today, website performance company Catchpoint Systems is releasing a report that puts at least part of the ad-blocking debate in perspective: Publishers’ sites are loaded with heavy ads that slow down load times, and ad blockers do indeed improve load times significantly.
Vice to launch in more than 50 new countries: Vice is to launch TV and digital services in more than 50 countries, as the youth-focused media company continues to expand aggressively. It has struck a range of deals with international media partners to bring TV, mobile and digital services to regions including the Middle East, Africa, India and south-east Asia.