Viber India Partners Yuwa For #VibeTheGoal, Will Donate For Every Conversation On Viber

Instant messaging app Viber has teamed up with Yuwa for 'Vibe the goal' where Viber will donate to Yuwa for every conversation on it; the funds will be used to transform lives using football

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Football is changing young girls’ lives in the impoverished villages of India. The simple and fun game is giving them a dream to aspire for, a platform to express themselves. Created with the goal to combat child marriage and human trafficking in India, an organization called Yuwa uses football as a platform to instil confidence in these young girls, while empowering them to better their lives. Founded in 2009, Yuwa is now one of the largest girls’ football programs in India, with 250 players, 150 of whom practice daily.

And with football season in, something beautiful is happening around this FIFA World Cup. Viber, the mobile app that allows you to make phone calls and send text messages to other Viber users has teamed up with Yuwa for ‘Vibe the Goal’ campaign. The idea of the campaign is simple – Viber will donate to Yuwa every time we use the messaging app to send a message, create a group, chat with friends or share stickers with them.

For 20 meters, donations will include football shoes and socks to 100 players for a year as well as 30 new footballs. For 50 meters, they will get a mini football pitch to practice the game. For 100 meters, 18 girls will get 6 low cost pre-fab housing units.

‘Vibe the Goal’ has a dedicated website with detailed information about Yuwa and how you can vibe the goal. Apart from using Viber, you can also spread the word on your Facebook and Twitter timelines using the hashtag #Vibethegoal. The site is displaying all the tweets and Facebook posts having the hashtag and the video stories of the girls at Yuwa.

Both Viber and Yuwa are reaching out through social media to spread the word and drive views to the website. The Viber India Facebook page has been sharing interesting visuals blending football into the cause. The page is also featuring pictures of Viber users who have chosen to ‘vibe the goal’ by using the messaging app.

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The Twitter handles are engaged in connecting people with the cause.

Football for a cause

‘Vibe the goal’ is a winner for all parties involved. While Yuwa receives funds for the girls as well as creates awareness, Viber grows its user base in the country, competing with multiple IM apps looking to capture the growing Indian messaging market. Founded in Israel, Viber became a hit after disrupting the voice calling space in 2010, and giving a stiff competition to services like Skype, the long-standing Microsoft-owned VoIP service that everyone used for making cheap international calls.

Earlier this year, Viber was acquired by Japanese e-commerce company Rakuten Inc for $900 million.

With India operations starting in December 2013, Viber India became even more popular in the country. In the first quarter of 2014, the messaging app crossed 17 million registered India users and is now investing into doubling its user base by year end with localized content.

‘Vibe the goal’ is a step in that direction, that also carries a feel good factor with it. The campaign is also on at the right season. There can’t be a better time than the FIFA World Cup to involve football fans to support Yuwa. A timely campaign that makes strategic use of social media.