Viacom18 Introduces Its Video-on-Demand Platform Voot: Media and entertainment major Viacom18 today launched its advertising-led video-on-demand platform Voot. Voot, a 50:50 joint venture between Viacom Group and the Mukesh Ambani-led Reliance Industries, will have a large repository of original content and roll out shows in both long and short formats across genres like comedy and drama.
Havells Apologizes for Anti-Reservation Ad: As part of its ‘Hawa Badlegi’ campaign, Havells India had recently released an ad voicing its message that today’s youth doesn’t need reservations and quotas to prove their worth.
Carat bags media planning mandate for Ministry of Tourism including Incredible India: Carat from the Dentsu Aegis Network has bagged the media planning mandate for the Ministry of Tourism including Incredible India confirm industry sources.
Dentsu Media to handle RuPay: National Payments Corporation of India (NPCI) has awarded its media mandate to Dentsu Media, following a multi-agency pitch. The agency will handle media for NPCI’s RuPay card, informed Divya Karani, CEO, Dentsu Media India.
Fremantle Media India forays into digital; launches web series ‘Confessions-It’s Complicated’: Fremantle Media India is known for its successful Indian Idol franchise, which has been running for several seasons. The content creator is now pushing the envelope on digital and has launched its first web series titled Confessions –It’s Complicated. The launch was done at the hands of film actress Richa Chadda on 29 March.
With MakeMyTrip, #BefikarBookKar, say Ranveer Singh and Alia Bhatt: MakeMyTrip has unveiled its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt. In line with the company’s aggressive efforts to tap into the hotel bookings segment and further build on its leadership position, the brand campaign aims to drive consumers to shift from offline to online for hotel bookings. As part of this campaign and in a move to further strengthen its brand imagery, the company has also refreshed its logo.
#NeverSettle: Will the pluses add up for One Plus’ maiden campaign? The film shows a bunch of young people going about their lives and doing things, with a thickly accented voiceover working to sew the pieces together.
Bindass launches its first ever digital fiction series: Bindass, India’s leading homegrown youth entertainment brand, will shortly present a fun, free spirited and young show, titled, ‘Girl in the City’. The television channel’s first fiction web series will premiere on Facebook, before being telecast on other platforms.
NDTV launches Bandbaajaa.com: After the successful launch of Gadget 360 and Carandbike.com, NDTV is all set to transform the wedding market with Bandbaajaa.com which proposes to be a complete solution for weddings.